Yves Saint Laurent and Brioni abandon fur so that Kering Group is completely fur-free


Fur shedding

The Kering Group’s fur-free policy comes at a time when many fashion brands and retailers are moving away from fur in favor of cruelty-free alternatives that are better for animals and the planet.

This year alone, Neiman Marcus, Saks Fifth Avenue, Mytheresa, Canada Goose, Valentino, Oscar de la Renta, Tory Burch, Holt Renfrew, Mackage, Moose Knuckles, Alexander McQueen and Balenciaga announced fur-free policies.

Announcement puts pressure on the few remaining fashion brands to sell fur to follow suit

Kitty Block, President of Humane Society International, said: “The future is clearly fur-free and now one of the world’s largest luxury fashion conglomerates agrees.

“As markets around the world close their doors to fur products and instead opt for innovative and cruelty-free products, it only makes sense that a powerful fashion house like Kering makes this ethical decision.

“We couldn’t be more proud of our long-standing relationship with Kering and its brands and we look forward to continuing to work with them to pave the way for a more friendly fashion world. “

PJ Smith, director of fashion policy for the Humane Society of the United States, said: “Kering is synonymous with luxury fashion, and with this announcement, it marks a new era for what is considered luxury for now include what is socially responsible, ethical. and innovative.

“We hope the rest of the fashion industry will notice that they are choosing compassion and innovation over an outdated idea of ​​luxury.”

Fur sale prohibited

Also in 2021, Israel became the first country to ban the sale of fur to stamp out the sale of fur for fashion purposes.

Inspired by this historic decision, the British government is also considering a ban on the import and sale of furs in the coming months.

In the United States, Ann Arbor, Michigan and Weston, Massachusetts have also banned the sale of furs this year after the California ban in 2019.

Have you ever given up on fur? Find out why down should be the next thing to come out of your wardrobe, and what you can replace it with.

Photo credit: Pierre Verdy / AFP via Getty Images

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