World’s third largest fashion brand Uniqlo plans to open smaller stores in India
Uniqlo nearly halved the size of the Vegas Mall store in Dwarka to around 10,500 square feet and reduced it from the previous version spanning two floors to a single storey.
A Uniqlo spokesperson said the company has no plans to downsize any other existing stores in the NCR where the company has all of its six outlets in India. “Our focus on providing Uniqlo and its LifeWear offerings to our customers remains strong and we will continue to explore appropriate opportunities to further expand Uniqlo’s footprint,” the spokesperson said in an email response.
One of the sources said that the sales in some of the Uniqlo stores do not justify the large areas occupied by the stores. “So they’re taking a hub-and-spoke strategy of one big flagship store in one city, the others being smaller stores,” said a person familiar with the development, speaking of Uniqlo’s expansion plans. Now, Uniqlo plans to open most of its upcoming stores in the 10,000 to 15,000 square foot range, except for some flagship stores, sources said.
“Uniqlo operates stores to serve its customers. As such, we choose the size and location of our stores based on potential customer needs in a given area,” a company spokesperson said in a statement. reply by e-mail.
“Our goal is to continue to work closely with our partners, including developers, to create lasting and successful efforts that benefit the communities in which we operate.”