Woman-owned black brand inclusive waistline: Jolie Noire
Jolie Noire, French for Jolie Noire, was founded by two biological sisters with a mission to diversify the fashion industry and represent the diverse beauty of black women around the world.
Meet the two African American entrepreneurial sisters who created an essential clothing line, designed to empower women of all shapes and sizes.
Kimberly and Keyondra Lockett are the proud owners of rising fashion label Jolie Noire and strive to convey the message that âblack is beautiful in the world of fashion and beyondâ.
They are committed and well-known Christians in the gospel music industry.
They love lifestyle blogs and vlogging, and when not working in their business they have a habit of showing their talents to the world.
Keyondra is a # 1 Billboard Charts singer-songwriter and Kimberly is a famous fashion designer, passionate about making every customer feel confident and beautiful.
Keyondra has a talented musical history with a Billboard Chart 2X Stellar Award Top 15 nominated girl group. She is also the only gospel artist to have signed a licensing agreement with the Kenya Doll brand, a range of dolls intended for African-American children.
She is passionate about standing up and defending young women and helps them see their worth beyond their beauty.
Kimberly’s stylistic talent has been shown on BET, TvOne, and other television networks. Her work has also been featured in Essence Magazine, Sheen Magazine, Fashion Bomb Daily blog, and Essence.com.
A core belief shared by both is that the more visibility there is on people who are like their clients, the more it helps African American girls of all ages to feel represented and empowered.
It made sense to combine their talents and create Jolie Noire – more than fashion, but more of a way for African American women to express themselves through fashion.
In particular, they wanted to design for plus size women so that everyone could feel cute, comfortable and trendy in their clothes.
The sisters are based in Atlanta, Georgia, and like to describe their e-commerce business as “Raised Essentials.” Jolie Noire offers a range of t-shirts, sweatshirts, hoodies, leggings and joggers as well as trendy accessories. A real highlight is the Unisex Theme Noir collection.
Kimberly and Keyondra use mood boards to create their designs and consider their demographics when designing and then achieve it.
The sisters launched a brand ambassador program for POC influencers. Not only does this remove the need for million dollar ad campaigns, it also gives others, especially women, the opportunity to portray Jolie Noire. The sisters want to uplift others by trying to build their own brand – with a generous discount to grow their own clientele and business while showcasing the clothes.
Jolie Noire offers a deferred payment option to customers so that everyone can access the pieces and pick up the latest looks.
We can’t wait to see what they achieve.