What are the biggest fall trends? Net-a-Porter, Nordstrom and other retailers share their choices
At best, fashion editors are like psychics. We can clearly predict which trends are bubbling up, which are here to stay and which are fading. And while our fingers are totally in the know, so are those of online retail buyers, merchandising managers, and editorial managers. It’s a group that can see, in real time, what trends are flying off the shelves.
The impact of COVID-19 on fashion and retail has been huge, but people are shopping again, and the overall theme seems to be dressing for the occasions. âOur client is inspired to dress up and be social again,â said April Koza, vice president of Fwrd. Vogue. Nordstrom’s senior vice president of design and new concepts, Sam Lobban, shares this sentiment: âOverall, fall looks like the return of fashion. Events are ongoing and there is a general feeling of excitement to celebrate safely again. We see it in the product our customers gravitate towards: color, embellishment, sexy and party clothes, handbags, shoes and accessories. On the flip side, retailers are also finding that their shoppers are also focusing on classic wardrobe basics like denim, parted suits, and outerwear. From glitzy second-hand clothes to comfy sheepskin, there’s a lot to love this season. Below, buy the trends that consumers are following right now.
A focus on wardrobe essentials to Nordstrom
From a product perspective, there really is a lot of fun, whether from our most iconic brand partners, such as Chanel, Christian Dior, Bottega Veneta and Christian Louboutin, or from new companies like Amina Muaddi. , Mach & Mach and LaQuan. Black-smith. We’re also seeing a comeback in a luxury aesthetic, with high workmanship and construction and a sense of timeless style – cashmere and sheepskin primarily, but also those key wardrobe pieces you cherish forever. Brands like Brunello Cucinelli and Akris but also AlaÃ¯a, Jil Sander and Khaite. At the same time, we are seeing incredible sales in updated versions of categories that have become the most iconic pieces of a designer wardrobe: military boots and sneakers from brands like Prada, Gucci, Alexander McQueen and Golden Goose and redesigned handbags in new designs and colors from Saint Laurent, Balenciaga and Burberry. âSam Lobban, SVP designer and new concepts at Nordstrom
It’s all about sheepskin to Operating mode
We have seen a significant increase in sales of sheepskin in all categories in recent weeks. I see this trend as both fashion and function. It’s clear that even with some ambiguity about what will happen with the pandemic this fall, our client will definitely be spending time outdoors. From sheepskin slides to sheepskin lined boots and all-over bags to padded and paneled coats, he checks all categories. Nili Lotan, Jacquemus, Prada and Bottega are some of the must-have brands that best capture this cozy trend. âApril Hennig, Director of Merchandising at Moda Operandi
Neutrals on Everything at Shopbop
Our client loves the color and the print, mostly in a trendy silhouette. But we’ve also seen a love for fall neutrals, boots, and faux leather pieces in everything from tops and bottoms to dresses. There has also been an emphasis on sexier pieces – people love cutouts in all categories, including knits, tops, and dresses. âStephanie Roberson, Merchandising Manager at Shopbop
Dress like new at Turn
Our customers buy second-hand dresses as they plan their social calendars before fall and the holidays, especially with RetrofÃªte and Dundas x Revolve, our new designer collaboration with Peter Dundas. We’re also seeing our customers continue to embrace the cutout trend with brands like Cult Gaia and Jonathan Simkhai. Cutouts were able to move on to the cooler months with winter dresses and sweaters, keeping things sexy all year round. And tapping into the Y2k trend, marbled knit turtlenecks and graphic prints from brands like Farai London and Grlfrnd’s low-rise denim are very important for the season. âLauren Yerkes, Merchandising Manager at Revolve
Nothing but knits in My Therese
The mesh dress is a new wardrobe essential. Low-key luxury is the keyword for many collections, and the vocabulary is high-quality knits and cashmere. They are so comfortable and you can wear them day or night, at home or outdoors. The trend for cutting is also still strong. Influenced from the ’90s, it’s sexy, modern and minimalist without being too revealing. The sets are making their comeback this fall. Whether it’s knitwear, tweed, or jersey, we see a lot of fancy suits and fancy track suits, like those from Valentino and Magda Butrym. After living in sweatpants for over a year, everyone is dying to go out and wear something fun. âTiffany Hsu, Fashion Purchasing Director at MyTheresa
Brands with a point of view on Before
Established Fwrd brands such as Saint Laurent, Bottega Veneta and Balenciaga are changing extremely rapidly, especially dresses, bags and shoes. Our client is inspired to dress up and be social again. We’re also seeing increases with some of the new brands on Fwrd, such as The Row, Tom Ford and AlaÃ¯a. Special pieces will have a place in our customers’ wardrobes for years to come, and we believe people are increasingly investing in luxury items, the new guard of luxury for a new generation of customers. âApril Koza, Vice President of Fwrd