Vanity sizes in clothes must stop

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Aya Ghoneim / The Cougar

Shopping can be a difficult experience for some women as many struggle to find a size to fit them due to the lack of consistent size guidelines between brands. This is because brands are using vanity sizing, a practice that must stop.

Many retail stores prescribe the idea of ​​vanity size, where they assign smaller numbers to clothing sizes. A size six in H&M It’s not the same thing like a size six in Forever 21. These different brands of clothing sell the same size and yet the two have different measurements. The size of the clothes is not the same as the cut of these clothes or the way they fit the body of different women.

Whether you’ve seen how different sizes can be in the same brand, or heard how absurd the sizes of different brands are, chances are you or someone you know has suffered from these standards of beauty and beauty. absurd size.

While tabloids I have to think that sizes like 0.00 and 000 mean women get slimmer, that just isn’t true. Size 000 does not mean that people are getting leaner, but rather that new sizes are being invented in smaller numbers to accommodate the increasing waistlines in America.

These unrealistic size standards give women an unhealthy idea of ​​a perfect body. Smaller sizes on the labels have been encouraged as a way to boost the confidence of many women. However, it does more harm than good. Many women find it difficult to find their size and often find themselves with different sizes in different brands.

It is not only a frustrating experience, but can also be a trigger a. Women with eating disorders often struggle to find the right size of clothing. For someone struggling with an eating disorder, buying a small one from H&M but getting a large one from Levi can be very overwhelming.

Imagine a preteen, going through puberty and starting shopping for clothes in the adult section of the mall. This child tries on clothes, but the ones she buys vary greatly in size; while one of them is an extra small, another is a medium.

This experience can be confusing and extremely problematic for a young girl to understand, but for someone who is already struggling with body image issues, it can be a trigger and contribute to eating disorder behavior.

While the fashion industry isn’t the only cause of eating disorders, these differences in clothing sizes can hold back progress for someone who was already struggling. It can be extremely damaging to someone’s recovery.

It is high time we held the fashion industry to account for these unrealistic standards. There must be a better way for them to tailor clothes that are not problematic or harmful to women.

The sizes should be fairly similar for most brands. This vanity sizing must end for the sake of women’s mental health.

Atiritka Kumar is a first year journalism student who can be contacted at [email protected]

Key words: clothing, eating disorder, fashion, shopping



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