TK Maxx shoppers are horrified by denim jacket with ‘sex toy’ on back sold for GIRLS as store removes clothes from rack


TK Maxx buyers were horrified that a girl’s denim jacket was covered with the “sex toy” tag on the back.

The department store confirmed that the item has since been removed from the West London store and an investigation has been opened.


A denim jacket with a ‘sex toy’ tag was on sale at a TK Maxx store in West LondonCredit: Twitter
The article has been tagged for 'Junior'


The article has been tagged for ‘Junior’Credit: Twitter

A woman posted an image of the jacket on Twitter, with dozens of people quickly slamming the garment off.

In her post, she wrote: “Why would you allow children’s clothing like this in your stores ?? Don’t you have any procedures in place to prevent this obvious girl grooming ??

“It was tagged for a Junior !! It was seen and reported to you at your Ealing branch today.”

TK Maxx replied, “We were made aware of this item and removed it from sale at the store in which it was found.

“We are obtaining further information on the product and conducting an internal investigation.”

Despite the store’s quick action, customers wondered how an item like this could go on sale in the first place.

One of them wrote: “There are serious questions to be asked. How did this happen at the workshop? It is disgusting.

Another said on Twitter: “Who do you employ on your purchasing teams? This has gone through several approvals before arriving in the shop.”

And a third added: “Whether it is for an adult woman or a child, it is still inappropriate.”

TK Maxx typically offers designer products up to 60% cheaper than Recommended Retail Price (RRP).


The channel is present in the United Kingdom, Australia, Ireland, Germany, Poland, Austria and the Netherlands.

This summer, a former TK Maxx employer shared some tips for getting the best deals.

Over the past year, TikTok user Hannah Shaw has revealed the shopping tips she picked up while working for the brand.

She said: “Everything in the store is downsized every six weeks.

“And if he is there for 12 weeks, he will be reduced again until final clearance. [which is when] it all comes down to like 20p. It’s ridiculous.”

She also said the most recent items can be found in the morning and the top designers aren’t always announced.

Hannah said: “Calvin Klein has a partnership with TK Maxx but they are not allowed to advertise it as part of the deal.

“So if you see [the tagline] “Best American Brands” is usually Calvin Klein, but we use it for other American brands if we couldn’t find the right signage for it. “

The Sun Online has contacted TK Maxx for comment.

TK Maxx said the item was taken from the store


TK Maxx said the item was taken from the storeCredit: Alamy
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