The luxury group Kering completely abandons fur

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PARIS, Sept. 24 (Reuters) – Frenchman Kering (PRTP.PA) to stop using animal furs in all of its collections, joining a growing list of luxury fashion houses to meet customer demands for clothing and ethical and sustainable accessories.

The move comes four years after its flagship brand Gucci announced it would give up fur. A number of fashion houses followed suit, including Italian Prada (1913.HK), Burberry (BRBY.L) and outerwear specialist Canada Goose (GOOS.TO), which had been criticized for its use of coyote fur.

In an effort to educate future generations of luxury customers, fashion brands have redoubled their efforts to refine their sustainability credentials with younger, environmentally conscious buyers.

Starting with the fall 2022 collections, none of the group’s houses will use fur, the statement said.

“The time has come to take another step forward by ending the use of fur in all of our collections. The world has changed, as have our customers, and luxury must naturally adapt to this, ”François-Henri Pinault, Chairman and CEO of Kering, said.

While the group’s homes, which include Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have phased out fur in recent years, Friday’s company-wide ban shuts the door on its use. in the future, even if there is a change in creative direction.

The biggest rival LVMH (LVMH.PA) leaves the decision on the use of fur to its creative directors.

Although coats made entirely of fur have fallen into disuse in recent years, they have continued to be used as trim or in luxury handbags.

Images of mass cullings of mink infected with coronavirus in Denmark at the height of the coronavirus pandemic have sparked public outcry and increased demands to ban the use of animal products in the fashion industry .

“The announcement is a blow to the decline of the fur trade and puts pressure on the few remaining fashion brands that continue to sell fur to follow suit,” the Humane Society said.

Reporting by Dominique Vidalon, Mimosa Spencer; Editing by Sudip Kar-Gupta, Kirsten Donovan and Louise Heavens

Our standards: Thomson Reuters Trust Principles.


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