The boss of Gianni Versace at the head of the famous British fashion house Burberry


Burberry has seen store sales rebound since the lockdown restrictions ended. Photo: Anna Gowthorpe / PA

Akeroyd is expected to take office in early April with a golden hello worth around £ 6million in cash and deferred shares instead of the bonuses he lost on leaving Versace. He replaces Marco Gobbetti, who in June announced his intention to leave after nearly five years in the role.

Gobbetti leaves at the end of the year at the head of his Italian rival Salvatore Ferragamo.

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President Gerry Murphy will run Burberry on an interim basis until Akeroyd arrives.

Akeroyd has run Milan-based fashion house Gianni Versace since 2016, before which he was Managing Director of Alexander McQueen for 12 years, helping to lead the group’s turnaround. The British national has also held several fashion management positions at iconic London department store Harrods.

Burberry revealed that in addition to the hefty redemption reward, Akeroyd’s salary includes an annual salary of £ 1.1million plus cash benefits of £ 50,000, as well as a potential bonus of ‘worth up to £ 2.2million and long-term incentive stock awards with a possible value of £ 1.8. mr.

Akeroyd said: “I have long admired Burberry’s position as Britain’s most iconic luxury brand and have a deep affection for its historic heritage.

“I can’t wait to return to London where I first built my career in the luxury industry.”

Murphy added, “Jonathan is a seasoned leader with a solid track record of building global luxury fashion brands and driving profitable growth.

“He shares our values ​​and ambition to build on Burberry’s unique British creative heritage and his deep expertise in the luxury and fashion industry will be key to advancing the next phase of Burberry’s evolution. “

The new boss is joining the group as he emerges after a difficult time during the pandemic, which has seen stores closed for many months and European outlets suffering from the lack of international tourists.

In the UK, around two-thirds of sales came from tourists, who have been largely absent throughout the health crisis. However, recent figures have revealed a rebound in sales.

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