Stafford’s charity shop to recreate sustainable looks for London Fashion Week
Pictured above are volunteer models Ashley Sellers, Jess Magson and Megan Davis Roden in items from the store
A charity shop in Stafford is taking on big brands by recreating looks from the London Fashion Week runways.
The Katharine House Hospice Princes Street store in Stafford, Staffordshire follows London Fashion Week with its own take on the prestigious event.
The charity has enlisted volunteer models to show off their fashion in-store and help raise the profile of sustainable fashion and charity shop styling.
They will also be posting regular updates on their social media pages during London Fashion Week which starts today and ends on Tuesday 22nd February.
Retail assistant Tash Gray from the Stafford store will act as stylist, keeping a close eye on London Fashion Week designs over the weekend and replicating looks from the show in the window display of their store.
Tash is supported by store manager Debs Homer and has had the help of several KHH retail volunteers who model the fashions.
Models include retail volunteers Ethan Tierney, Ashley Sellers and April Lewis as well as two young local Stone businesswomen – Megan Davis Roden who runs her own body piercing business and Jess Magson, a canoe slalom sports coach .
Tash Gray said: “To showcase the incredible fashion we have available in our Katharine House stores, we have decided to launch our promotion alongside London Fashion Week.
“It’s the high point of the year for British fashion and anyone who loves fashion will be on the lookout for this year’s new designs.
“We want to show that you can buy and create great upcycled fashion outfits in our stores without spending a fortune.
“All of our fashion items have been donated and by buying them people are getting a great piece at a reasonable price while helping us raise money to support people with life-limiting illnesses and their families.
“It’s also a great way to support sustainability, as parts are reused and don’t go to landfill. What better way to support a local charity and sustainability in our area! »
KHH Princes Street Store Manager Debs Homer added: “Our KHH Fashion Week will be a lot of fun and it is very important to us to show that we provide great items at reasonable prices and that we are sustainable in the current global climate.
“All of the fashion that is recycled on the sales floor not only helps our environment, but raises much-needed funds to ensure KHH can continue to care for locals and their families.
“I’m so proud of all the staff and volunteers who helped organize this event and encourage everyone to come to our stores and check out the great items we have on offer!”
To learn more and see some of the outfits they create, visit their Facebook page.