Sheguang Hu conquered the fashion world and won the World Cultural Communication Fashion Designer award at the Dutch Lion Awards

AMSTERDAM, NETHERLANDS, April 6, 2022 / — The 2022 Dutch Lion Awards gala was successfully held at the Beurs van Berlage in Amsterdam on April 2. Focusing on the global fashion industry, the Dutch Lion Awards 2022 aims to recognize established designers and empower emerging fashion talent. It is an internationally influential fashion award ranked after London, New York, Milan and Paris.

“With this event at Beurs van Berlage, we are strengthening Amsterdam’s international profile in the global fashion industry,” said Karel Roeleveld, Founder and Chairman of The Lion Foundation in the Netherlands. “The Netherlands is in a leading position in the international fashion industry. There are many well-known Dutch fashion brands. In addition, our excellent fashion education system has continuously provided fashion talents to the world over the years. The Lion Award Fashion Awards Gala provides a platform for designers to shine.”

The 2022 Dutch Lion Awards announced the fashion industry‘s most influential awards including “Dutch Designer of the Year, Dutch Emerging Talent, Dutch Model of the Year, Dutch Accessories Designer of the Year and Dutch Fashion Leader”. An independent professional jury determined the final winners after several rounds of discussion and selection.

The 2022 Dutch Lion Awards Fashion Gala was a true star-gathering evening which saw prominent figures from the global fashion industry, celebrities, KOLs, media, artists and fashionistas celebrated together at Beurs van Berlage.

World renowned fashion designer and performance artist She Guang HuSpanish artist and designer Caroline Aziz Senegal presented two stunning haute couture shows at the Dutch Lion Awards gala.

Designer Sheguang Hu won the “World Cultural Communication Fashion Designer” award for his avant-garde style and stunning performance. With his love and obsession for fashion for nearly 30 years, he has perfectly integrated Chinese elements into design, created his distinctive style, flourished and shone on the international fashion scene. From an outstanding student at the Academy of Arts in Amsterdam, he became an international master of fashion design; from “master of design” to “performance artist” to “fashion designer of global cultural communication”, Sheguang Hu has continued to progress. He draws his inspiration from his daily life, from what he hears, sees and thinks. creates one after another splendid masterpieces that impress the world immensely.

In order to observe the production of Jun ware, he lived in the Jun kiln for six months; in order to understand the origin and development of the cheongsam, he read countless books; in order to understand the Mongolian traditional costumes, he went to all the libraries in Hohhot and consulted experts and scholars of ethnic costumes. Designer Sheguang Hu thinks fashion without the support of cultural heritage is empty and pale. Each Sheguang Hu garment, each collection, is a story, a fashion expression that touches the soul. “World Cultural Communication Fashion Designer”, assuming the mission of increasing influence of Chinese culture on the international fashion scene, designer Sheguang Hu deserved this award!

It is reported that the winners trophy of the Lion Awards is a magnificent bronze sculpture in the shape of a lion designed by Amsterdam artist Chris Tap, hoping to inspire all winners in the global fashion industry .

The Dutch Lion Awards Fashion Awards Gala will take place on the first Saturday of April every year from 2022. We look forward to the next glamorous Dutch Lion Awards Fashion Awards Gala and new masterpieces from talented designer Sheguang Whoa!

Press contacts: Daniela Shaw

Daniela Shaw
Hainan Chixu Ltd.

Sheguang Hu’s haute couture fashion show at the 2022 Lions Awards gala in the Netherlands

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