Sheffield Poundland will become the PEP & CO clothing and home store – that’s when it will open
Poundland said the move was part of a pilot program that is expected to take place just in time for Christmas.
As part of this program, two Fultons frozen food stores will be converted into local Poundland convenience stores, five will become traditional Poundland stores and three will be redeveloped into stand-alone PEP & CO clothing and home stores.
The three Fultons stores that are already close to an existing Poundland – at Garforth in Leeds, Westhoughton near Bolton and Crookes in Sheffield – will become stand-alone PEP & CO stores, bringing the incredible value of family fashion and merchandise to the city. household appliances of the brand.
It follows the successful conversion of the Poundland stores of Corporation Street, Birmingham, and Hertford Street, Coventry, to PEP & CO.
The program also includes the transformation of two Fultons stores which will become Poundland Locals in Holbeck (Leeds) and Langold (Nottinghamshire).
It follows the May launch of the first two Poundland Local stores in Kendray, South Yorkshire, and Hornsea, East Yorkshire.
Smaller than a typical Poundland, their compact design allows them to serve areas currently not served by Poundland and hold a full line of chilled and frozen foods.
Five Fultons locations – Batley (West Yorkshire), Brighouse (West Yorkshire), Colne (Lancashire), Killamarsh (Derbyshire) and Hucknall (Nottinghamshire) – will be converted to Poundland stores, offering customers additional options in addition to frozen and chilled foods which will remain available.
Austin Cooke, Director of Retail and Transformation at Poundland, said: âToday’s announcement is yet another example of how we are transforming the customer experience in our stores.
âAnd becoming the best Poundland we can be for our buyers is what drives us to move forward at an incredible rate.
âWe’re proud that this transformation program – expanding chilled and frozen foods, clothing and housewares – is helping support downtowns and shopping streets when they need it most. “
PEP & CO is Poundland’s clothing and home brand that can be found in stores across the UK and Ireland.
The chain plans to employ around 20 more people in the 10 stores once they convert to their new format.