Samantha Ruth Prabhu and Sushruthi Krishna team up for responsible fashion
New Delhi, Sep 2 (SocialNews.XYZ) Together, Samantha Ruth Prabhu and Sushruthi Krishna are working to promote ethical fashion among second-hand clothing sellers. Relove Saaki, a national D2C fashion brand, is a platform for fashion recycling technology to demonstrate its dedication to “responsible fashion”.
Actress and co-founder of Saaki, Samantha Ruth Prabhu, said, “I have instilled many sustainable practices in my life and we wanted to translate this in a meaningful way for our clients at Saaki. With ReloveSaaki, we encourage a responsible way of shopping that will help develop sustainable habits in our consumers. »
According to statistics, the fashion industry contributes 10% of global carbon emissions and approximately nine billion pieces of clothing are left unused in closets. Each item of clothing resold can save six times its weight in CO2, thus limiting the environmental impact of fashion.
The portal allows users to buy and sell their Saaki garments that they previously owned, thereby extending the life of a product.
Sushruthi Krishna, the founder of Saaki, said, “At Saaki, we are always looking for ways to give back. We started by using sustainable packaging materials for our orders. With ReloveSaaki, we are taking another step towards a responsible fashion brand. is an ideal example of how brands can continue to grow while having a limited impact on the environment by rethinking business practices and emphasizing innovation. We are confident that our consumers will find this addition valuable.
Positive about the association with Saaki, Prateek Gupta, the founder of Relove, said: “Technology has the power to change the way we have structured business models in the past. The possibilities have been expanded by creating user-friendly circular technologies and we hope to change the way the world works.”
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