Sadderday opens retail store in Brooklyn to sell apparel and NFTs

Photo. Day of sadness/Twitter

Sadderday, a minority-owned lifestyle brand launched in 2013, opened its first physical outlet and announced a set of NFT collectibles. The Brooklyn-based company has sold its Sadderday apparel online for the past nine years, steadily building a community of loyal customers and brand advocates. Sadderday was founded by Brandon Jenkins.

As an influencer in his neighborhood of Bedford-Stuyvesant, Jenkins created Sadderday to promote mental health awareness through an authentic and accessible streetwear brand. The retail store, dubbed the Sadderday Showroom, is in bustling Williamsburg, nestled on the corner of Lorimer Street and Skillman Avenue, according to a company press release.

Sadderday, a minority-owned lifestyle brand launched in 2013, opened its first physical outlet and announced a set of NFT collectibles. The Brooklyn-based company has sold its Sadderday apparel online for the past nine years, steadily building a community of loyal customers and brand advocates. Sadderday was founded by Brandon Jenkins.

Sadderday announced its NFT collection of dynamically generated duck characters in April, based on its most popular design to date, Sad as Duck. NFTs will have a new price of 0.03 Ethereum and will give holders access to exclusive discounts, real-world events, and branded online opportunities.

“We wanted to open a physical location because building a brand entirely online is a bit impersonal. Meeting people in the neighborhood and connecting with other business owners made the brand even more legitimate,” Jenkinssaid in a statement.

“Now that we have the physical presence to connect locally, we wanted to make sure we could also connect on a deeper level with our community outside of New York. We’re 100% independent and homegrown, and we want to prove that smaller brands can build successful blockchain solutions in-house.” co-owner and full-stack developer, Sebastian Stant, mentioned.

Fibre2Fashion Information Desk (GK)

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