RUE21 TAPE BILLBOARD RAP ARTIST TRIPPIE REDD AS CREATIVE DIRECTOR FOR EXCLUSIVE CAPSULE COLLECTION

Trippie Redd x rue21 limited capsule collection features items creatively designed by the artist exclusively at rue21

WARRENDALE, Pa., August 22, 2022 /PRNewswire/ — street21one of America’s leading specialty retailers, today announced its Trippie Redd x rue21 collection designed by Billboard Top 100 artist Red Trippy. The collection marks the retailer’s first-ever partnership with the 23-year-old, making him the first-ever rapper to creatively direct a collection for rue21.

Online release at www.rue21.com today and in stores nationwide on August 24, the collection features 34 Redd-designed items, including t-shirts, activewear sets, varsity jackets, joggers and more in sizes XS-4X. Available in girls, boys and more, prices range from $24.99$69.99. As guest creative director, Trippie not only helped design the items, but he also participated in the brand’s photoshoot. In addition to the curated capsule collection, customers will also have the opportunity to participate in an SMS giveaway by texting TRIPPIE to 30628 for the opportunity to win an exclusive skateboard autographed by the artist until September 29.

“Trippie Redd is such a remarkable talent with massive reach and appeal, whose message of unapologetic individuality resonates with the core values ​​of rue21 and our Gen Z audience,” said Michel Cingolani, head of marketing. “We are very excited to offer our customers an exclusive and curated collection that supports their self-expression, while adding affordable on-trend items to their wardrobe.

Trippie Redd, rapper, singer and songwriter whose music videos have reached over 37 million views on YouTube, shot to fame after his debut album Life is a journey, debuted at number four on the 2018 Billboard 200 Chart. He is known for mixing elements of hip hop with the energy of punk and stadium rock in his style and music.

“It was great to work with rue21 on this collection as the first guest creative director,” said Redd. “I had a great time learning and creating with their team. The pieces we created are affordable and really reflect my personal style. Graphic tees, hoodies, jerseys and jackets…all pieces you can wear anywhere. I can’t wait to see the world wearing the collection.”

rue21 is dedicated to building an inclusive brand – providing affordable fashion accessible to everyone – with 40% of its Gen Z audience coming from multicultural backgrounds. The brand is fun and positive, with an edge for being fashionable.

For media inquiries, please contact Najah Hooks at [email protected].

About rue21

rue21 is a fashion destination that promises to bring customers quality styles at affordable prices. They offer the largest selection of products, sizes and trends to suit all personalities and budgets. Based just north of Pittsburgh, Pennsylvaniain Warrendalethey currently operate over 650 US stores in 45 states and online at www.rue21.com.

PRESS CONTACT
Najah Hooks
Leatherette blue media
[email protected]

SOURCE street21

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