Renovi Launches Virtual Stores for DKNY, Diageo and GM Motors During Metaverse Fashion Week | Your money
LONDON–(BUSINESS WIRE)–March 24, 2022–
Renovi today announced the design and creation of seven virtual stores for leading companies in the fashion, beverage and automotive industries – all launching during Decentraland Fashion Week.
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Renovi’s pop-up stores and bespoke designs (Graphic: Business Wire)
The companies, which include DKNY, Phygicode by WyldFlwr, GM Motors, Lion, Taste of the Future, Prive Porter and Charles and Keith, showcase all of their products and brands at the biggest virtual fashion show of its kind.
Taking place from March 24-27, Decentraland Fashion Week is expected to see a record number of visitors to the platform.
It will consist of four days of runways, fashion experiences, pop-up shops and afterparties, showcasing a mix of luxury brands and digital brands.
Renovi developed bespoke stores, designed Metaverse-appropriate logos and branding, and created new internal spaces. He has collaborated with Threedium who have designed digital wearables that allow fashion brands to promote their new products to Decentraland audiences.
As part of the show, DKNY is offering avatars a unique and immersive experience for this virtual retail exhibit – themed around its Spring 2022 “Do Your Thing” campaign. The campaign reinforces the values intrinsic to the brand ethos – individuality and self-expression, both encouraged and reinforced in the metaverse.
CHARLES & KEITH’s eye-catching stand will display their icons of the season: the candy-colored Koa shoulder bag and the playful Alex tie sandals. Explore the brand’s beautiful campaign visuals and try digital wearables similar to a physical store experience. The brand will also give away free Koa bags and Alex sandals to the first 1,000 visitors to its stand; Back in the real world, twenty exclusive micro Koa bags are also up for grabs via a contest on social media.
Privé Porter is leaping into the metaverse by issuing authentication NFTs of its rare and exclusive handbags. For the first time, buyers of these genuine, coveted, and collectible luxuries will be available for sale in the Metaverse.
GM will showcase the latest innovation in electric vehicles and usher in a new era for the GM brand, highlighting the electric and dynamic look that represents the future of General Motors.
“Taste of the Future” is Diageo’s testing and learning space for exploring the next generation of virtual brand experiences. It will feature experiences such as virtual socializing, exclusive cocktails, signature personalized virtual clothing, and exclusive mixology kits to try at home. All of them are available on the brand square.
PHYGICODE, metaverse consortium and brand incubator, launches its first phygital brand offer with festival clothing brand, Wyld Flwr. Featuring a digital capsule collection inspired by Wyld Flwr’s physical line, “PHYGICODE x WYLD FLWR” showcases Trinidad and Tobago’s extraordinary talent in physical and digital fashion.
Wyld Flwr is inspired by the Trinidad Carnival and Burning Man, and aims to empower women to experience true freedom and self-expression, and to provide financial independence for women who make line
Andy Charalambous, co-founder of Renovi, said, “We are thrilled to have worked with some of the world’s leading brands to bring their vision to life in the Metaverse.
“We’ve worked hard to create truly unique stores and spaces for the show.”
RENOVI is a leading Metaverse marketplace and design studio. Since its inception in 2021, it has received significant investment and endorsement from some of the world’s largest digital companies, including GDA Capital, a leading digital asset firm; the Metaverse Group, the world’s first vertically integrated real estate company, Decentraland and Sandbox, two of the first metaverse platforms.
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PUBLISHED: 03/24/2022 1:48 PM / DISK: 03/24/2022 1:48 PM