Piñatex creates impact at scale with new Zara collaboration

B-Corp based in London Anam Pineapple announces a new collaboration with the fast-fashion giant ZARA with a range of sneakers, sandals and accessories made from the company’s next-generation PIÑATEX® pineapple leather.

“We strongly believe in ‘changing giants from within’ to create impact at scale”

Ananas Anam believes that “everything can be achieved as long as everyone in the fashion industry works together towards the same goal”. By providing what it claims to be the most sustainable plant-based alternative to leather commercially available on a large scale, PIÑATEX® is in a optimal position to associate with ZARA and other fashion brands to increase the factorycomponent based in their products and improve overall sustainability.

© PIÑATEX

PIÑATEX® is the material of choice for hundreds of vegan and sustainable fashion brands around the world, including global lifestyle brands like Nike, H&M, Hugo Boss, Paul Smith, and more. In an interview with vegconomist, Melanie Broyé-Engelkes, CEO of Ananas Anam, pointed out that “every brand collaboration presents its own set of new and exciting challenges”, and said on the importance of collaborations in the world of fashion: “We are big guys who believe in ‘changing giants from within’ to create impact at scale”

PIÑATEX® X ZARA collection

After a long list of fashion collaborations, Ananas Anam announces its first collaboration with fast-fashion giant ZARA. The collection includes a range of sneakers, sandals and accessories for men, women and children, all made from Piñatex.

Several colors from the Original range of PIÑATEX® are used in the upper construction of the shoe models instead of leather. The bags also use the PIÑATEX® Original line, with PIÑATEX® Metallic Silver being used to add highlights. Pineapple Leaf Fiber (PALF), an agricultural waste that does not need additional soil, water or chemicals to thrive, makes up 72% of the PIATEX® Original and Metallic collections.

pinatex zara shoes
© PIÑATEX

PIÑATEX x ZARA SA line debuts as part of ZARA’s Sustainability Innovation Hub; a platform for collaborating with innovative fashion brands to promote initiatives that can help create a more sustainable product landscape.

“PIÑATEX® is unique because this versatile natural fabric is made from pineapple leaf fibers, a by-product of pineapple harvesting, which means no resources are used to grow the raw material , which makes PIÑATEX® the most durable alternative to leather commercially available at scale.”

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