Phoebe Philo launches her own label with LVMH

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Phoebe Philo is launching her own brand with LMVH as a minority shareholder, industry sources have confirmed. Despite a three-year hiatus after leaving Celine, Philo left a lasting mark on the industry, leaving a legacy that revolutionized women’s clothing to be wearable and practical beyond being objectified. His attention to detail and good looks have earned him a legion of global clients and influenced countless copier brands and collections.

A comeback was imminent

There were rumors that Philo would succeed Karl Lagerfeld at Chanel and even take the helm of Alaïa, but it has long been known that Philo prefers to work from his base in London, after moving Celine’s offices to be closer to home. it. During a surprise ANDAM awards appearance on July 1, there were talks with hopes that she would return to a certain title.

In a statement first released by Business of Fashion, Philo said, “Being in my studio and creating again has been both exciting and incredibly rewarding. I can’t wait to reconnect with my audience and people around the world. Being independent, governing and experimenting on my own terms is extremely important to me. I have had a very constructive and creative working relationship with LVMH for many years. It is therefore a natural progression for us to reconnect with this new project.

A woman’s voice for quiet luxury

Women turned to the understated luxury of Philo where, at the time, she was one of the few powerful female voices in an era dominated by male creative directors. A quote in Vogue from her first Celine collection in 2009 said, “It was better for me to work on a wardrobe idea than too much of a trend. I have worked hard to create things that stand the test of time.

The @ OldCéline Instagram account was a testament to its popularity, retracing Philo’s collections over its 10 years of existence and quickly gathering more than 375,000 subscribers.

In recent years, sportswear has dominated runway collections and sneakers have become a big source of income. When Philo arrived at Celine in 2008, the world was barely emerging from the banking crisis when a new era of quiet luxury turned out to be exactly what customers wanted. Reading Trendy Philo can be just as successful as the industry wakes up after a global pandemic, ready to be ignited by something new.

At Céline, Philo notoriously failed to embrace digital fashion and was known to be anti-tech. One of the major changes over the past three years is that the luxury landscape has rapidly shifted to the Internet. Groups including LVMH have invested heavily in technology and Philo’s return should have a digital presence. She can, of course, avoid social media, like Bottega Veneta and her creative director Daniel Lee. Let’s not forget that he also cut his teeth under Philo at Celine’s.

Neither Philo nor LVMH have confirmed the exact launch date, but new details are expected to be available in early 2022.


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