People who shop in the United States to avoid supply chain squeaks: study

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Oracle Retail study shows shoppers are worried about the supply chain and delivery delays wreaking havoc during the holidays, and in response, 52% of them in the US have started shopping vacation or plan to shop earlier than usual. A fifth plan calls for ordering more gifts in case some are delayed or canceled, with that number rising to 44% for millennials.

Others are taking an easier route, with 34 percent of people (especially baby boomers at 58 percent) noting that they will buy more gift cards this year.

“As we see in the news, supply chain challenges are a global reality. Either way, consumers will continue to measure retailers on their ability to meet their wish lists this holiday season. “, said Mike Webster, Senior Vice President and General Manager, Oracle Retail, in a press release.

Oracle Retail study shows shoppers are worried about the supply chain and delivery delays wreaking havoc during the holidays, and in response, 52% of them in the US have started shopping vacation or plan to shop earlier than usual. A fifth plan calls for ordering more gifts in case some are delayed or canceled, with that number rising to 44% for millennials.

“Responsibility will be the watchword of the game. Retailers need to have clear visibility into their inventory, a realistic timeline for execution, and a plan to communicate clearly throughout the ordering and delivery processes. Through transparency and execution, retailers can earn the trust of their customers. customers and build the potential for future loyalty, ”he added.

The survey interviewed 5,728 consumers worldwide, including 512 in the United States, in September. The Untold Insights survey asked consumers about their pandemic shopping habits and their holiday shopping plans. Unpack your free copy of the report.

Gift givers fear that they will end up with an empty box because products may not be available or may take too long to arrive. Twenty-eight percent of respondents worry that the products they want will be more expensive due to scarcity, while 27 percent worry that the products they want will not be available.

Seventeen percent fear that their friends and family will be disappointed because they don’t get the gift they want, while 16 percent worry that their favorite holiday treats won’t be available.

Many are concerned that the shipping times will not meet their expectations and be late, if they arrive at all. To allay their concerns, 65% of respondents say granular tracking of delivery status is very important.

Thirty-six percent of respondents say prompt delivery determines who they order from. Thirty percent say they will be outraged if shipments are delayed. A quarter is concerned that the gifts will not arrive at all. Eighteen percent are willing to pay more for faster or guaranteed delivery.

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