Pajar Canada opens new flagship store in New York


NEW YORK, 20 October 2021 / PRNewswire / – Pajar, a five-generation Canadian family-owned fashion brand known for its iconic footwear and outerwear, is pleased to announce today the opening of its first physical retail store in the United States.

Located in the heart of that of New York An iconic fashion and shopping scene, Pajar will open at 114 Wooster Street, SoHo, a 2,500 square foot store featuring around 300 styles of footwear, clothing and accessories at all times. The new flagship store location will further expand the brand’s global presence and provide consumers with an interactive, immersive, in-person brand experience, encouraging everyone to step outside and enjoy the great outdoors and cityscapes.

Born in Montreal in 1963, for 58 years, Pajar was known for its iconic footwear and outerwear collection inspired by its rich Canadian heritage. Combining innovative technology and the latest high-end designs, Pajar’s performance collections are made from the finest waterproof leathers and textiles, blending modern industrial design with old world craftsmanship. Now unveiling its first outlet in the United States, Pajar continues to expand its consumer base and elevate the outdoor clothing and footwear industry.

“In an era where many retailers are moving away from traditional storefronts and focusing on e-commerce models, Pajar Canada is seizing the opportunity to deliver an elevated retail experience for outdoor and urban adventurers as well as enthusiasts. of fashion ”, declared Jacques Golbert, CEO of Pajar. “We are excited to open our first flagship store in SoHo to showcase our entire Lifestyle collections to the global community.”

Pajar’s seminal New York City The retail store will feature exclusive amenities such as a private VIP lounge, innovative visual displays and more to provide consumers with an intimate experience with the brand’s Canadian roots. The exciting new location will also feature a wide variety of Pajar’s latest footwear, outerwear, accessories and products, including the fall 2021 collection.

To kick off Pajar’s grand opening, the brand invites the local New York City community to attend the official ribbon cutting and grand opening event on the evening of Wednesday, October 20e to discover all it has to offer.


WHAT: Pajar SoHo store opening and ribbon cutting event

WHEN: Wednesday, October 20e To 7:00 p.m.

OR: 114 Wooster Street, New York, New York State 10012

WHO: Executives and members of the Pajar family

For more information on Pajar and the new store opening, visit and shop at and follow @PajarCanada on Instagram and Facebook and @PajarOuterwear on Twitter.

About Pajar
Pajar Canada is a fifth generation family footwear company founded in 1963. Based in Montreal, Quebec. Pajar specializes in the manufacturing, wholesaling and retailing of fashion footwear and performance outerwear with deep knowledge and expertise gained through a rich history of artisan footwear making. Pajar has grown into a global leader in the design and manufacture of performance footwear, outerwear and fashion accessories, delivering the ultimate in performance and comfort with a collection expertly crafted by our artisans in the finest leathers and waterproof textiles; blending modern industrial design with old world craftsmanship. Shop for the latest collections by visiting


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