Offline by Aerie store opens at Fayette shopping center in Lexington

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Sportswear retailer Offline by Aerie opened in the Fayette Mall between Buckle and Oakley.

Sportswear retailer Offline by Aerie opened in the Fayette Mall between Buckle and Oakley.

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Offline, a sub-brand of lingerie retailer Aerie, recently opened in the Fayette shopping center.

The Offline by Aerie store, in the central part of the mall between Buckle and Oakley, offers “soft, comfortable and comfortable sportswear” such as leggings, bike shorts, sports tops and bras, the mall said in a press release.

With many more Americans working and learning from home amid the pandemic, Aerie and its parent company, American Eagle Outfitters, launched the new Offline concept in July 2020. The company announced in November that its first location had opened its doors. doors to CoolSprings Galleria outside of Nashville.

“OFFLINE’s unique take on active lifestyle products celebrates REAL life when some days you feel like you can take on the world and other days you need that extra push to get off the couch, ” Jennifer Foyle, president of global brand Aerie, said in a press release. at the time.

In March, the company declared the concept a success and said it planned to open “between 25 and 30 Offline by Aerie stores this year,” WWD reported. As the company is experimenting with different formats to see what works best, it said some of the new stores will be stand-alone locations, while others will be next door to or in one of the company’s other stores.

With the tagline “Let the Real You Shine,” Aerie claims that she is “no touch up” in her advertising and “celebrates her community by advocating for body positivity and the empowerment of all women. “

This story was originally published 23 October 2021 at 7.15 pm.


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