North Wales company opens sustainable fashion boutique


Watch the video report from ITV correspondent Carole Green.

As COP 26 approaches, tackling the climate crisis is more urgent than ever.

Consumers and businesses are urged to play their part in the fight against global warming before it is too late. The fashion industry has been criticized for its wasteful and cheap “fast fashion” production, much of which ends up in a landfill within weeks.

Now a Welsh company is promoting start-ups that say they care about protecting the environment.

Rhug Estate in Corwen offers space to open shops in its Old Forge building. This week, Flintshire-based Vinyl Bear will showcase its organic cotton and recycled polyester outerwear inspired by the North Wales landscape.

Visitors to the Rhug Estate in Corwen can shop in the new pop-up.

Gareth Kirkham, creator of Vinyl Bear, said: “Being based in North Wales, it’s no surprise that we are obsessed with the outdoors.

“We believe that being outdoors is not only good for your body but also for your mental well-being and we hope our clothing collections will keep customers nice and comfortable on their adventures.

“We are delighted to have our first pop-up store at Rhug Estate next week where we will be showcasing a variety of our line of anti-waste clothing as well as clothing for a variety of outdoor sports including cycling, running, climbing and paddle boarding. “

Lord Newborough, owner of Rhug Estate, said the response to their first pop-up shop with Casgliad was positive, adding that his customers appreciated the increased interest and range of products available there.

Emma Story, Estate Manager, said: “The markets seem slow to find solutions to the global crisis we face today and the fashion industry has come under intense scrutiny.

“So Rhug is very happy to welcome a supplier like Vinyl Bear, which is a great example of a company finding ways to address these overwhelming issues. “

Rhug Farm stocks nearly 3,000 products from local suppliers and small businesses, including its own produce at an award-winning farm store.

He opened a Drive Thru selling organic burgers in September 2018, the first in the UK.

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