Next opens first UK store combining home, beauty and fashion offerings

The fashion retailer opened the store at Atria Watford
// Next opens new store in Watford
// The store spans three floors and covers a total of 94,478 square feet

Next has opened a new store which combines the brand’s home, beauty and fashion offerings under one roof, a first in the UK.

The fashion retailer opened the store in Atria Watford, owned by property company SGS.

The new boutique includes a 1,270 square foot Mamas & Papas concession spanning three floors. It covers 94,478 square feet in total, signed on a 10-year lease.


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The Victoria’s Secret unit adjoining the store also welcomed its first shoppers this week.

The lingerie retailer opened a 4,500 square foot unit adjacent to Next’s new offering. This has links to Next’s main selling area, as well as a separate new entry.

Steve Gray, Global Mutual Asset Management’s Head of Retail Europe, said: “We are delighted to see Next and Victoria’s Secret welcome their first buyers. Both are highly anticipated.

“NEXT’s combined store is a first in the UK – which is extremely exciting – and the unit will now also incorporate Mamas & Papas, a very popular brand with our visitors. We are now seeing more and more retailers using dealerships to diversify their offer and increase their footfall – a trend that should continue.

“We look forward to working closely with our new additions and are confident they will thrive here at Atria Watford – where healthy footfall, an attractive leisure offering and a strong mix of existing tenants act as a combination for success. “

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