Moonbug brands to present Asda stores this Christmas
After signing 66 licensees in the EMEA region for “Cocomelon”, The Point. 1888 brings the Moonbug Entertainment brands “Blippi” and “Cocomelon” to 453 ASDA stores across the UK with dual brand activations.
âWhen it comes to throwing soft lines on ‘Blippi’ and ‘Cocomelon’, the buying teams at George and Asda have been great supporters of the Moonbug brands,â says Hannah Stevens, head of sales at detail, The Point. 1888. âHe had a strong clothing launch in the second quarter and carried lines throughout the year, so it seems appropriate that he ends the year on a high. George d’Asda will be bringing a fantastic range of products and designs to his customers as Christmas approaches. ”
âWe’re really excited to partner with The Point.1888 and Moonbug to bring this collaboration to market between George and Asda,â says Jenna Perry, George purchasing expert at Asda. â’Blippi’ and ‘Cocomelon’ are resonating well with our preschool client and this launch will be great to showcase the licenses just in time for Christmas. ”
âAt Moonbug Entertainment, we pride ourselves on developing world-class partnerships with retailers who share our vision of creating amazing products that bring joy to children and families,â said Ryan Gorman, Global Head of Development for retail, marketing, Moonbug Entertainment. âThe partnership with George at Asda is a great example of top notch collaboration. We are excited to be working with the entire Asda team to bring joy to all families this holiday season.
The George at Asda Multicategory Activation is an exclusive collaboration to create designer day and nightwear, accessories, bags, toys and footwear.