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Boden, the middle-class fashion retailer, has hired retailer Glen Senk as executive chairman to double the size of the company, reports Laura Onita.

Mr Senk, who helped turn Urban Outfitters into a billion pound business, joins us this month. Its mandate is to accelerate the growth of the company and attract more foreign buyers, particularly in the United States.

The retailer, known for its colorful, preppy clothing, was founded by Johnnie Boden as a mail order business, similar to Next. It launched its website in 1999 and has grown to over 60 countries.

It posted revenue of £ 378million for the fiscal year ended December 2019, while pre-tax profit halved to £ 15million. It paid £ 6.5million in dividends during the period.

Mr. Senk replaces Julian Granville, who becomes Boden’s new vice-president. He joined Urban Outfitters as president of his Anthropologie brand in 1994, when it only had one store, and he rose through the ranks to general manager in 2007.

Mr. Boden, who is the majority shareholder, said: “I have known and admired Glen for many years. He has to be one of the best fashion retailers in the world. “

Former Boden Managing Director Jill Easterbrook left the chain two years ago to build a portfolio of non-executive jobs.

In 2017, it opened its first flagship brick and mortar store in central London on King’s Road. It has over 1,000 employees.

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