Make fashion more sustainable


Nischita G

The products we buy have the power to encourage change that can stop the slaughter or brutal treatment of animals. The fashion industry’s contentious issues, including the killing of foxes, mink, raccoons or alligators, continued. Many of these fur and leather brands are produced through massive breeding on industrial scale farms just for their fur.

In many countries, alligators are reared in single tanks and slaughtered when they are three years old. It is said that three to four alligator skins are used to make a single handbag. On top of that, factory farming requires more energy for the artificial fur coats and the use of a powerful chemical process to keep the fur and leather from rotting in the closets. The fur industries produce toxic levels of metal pollution.

Animated countryside

Some animal welfare groups like People of the Ethical Treatment of Animals (PETA) strongly encourage cruelty-free or animal-friendly products, such as substituting animal fur for vegan materials. Thanks to sustained campaigns by advocacy groups and celebrities, people are increasingly aware of the use of cruelty-free (not tested on animals) and vegan (zero animal ingredients) products.

India is believed to be the first country in Asia to have banned animal testing of cosmetics. Does this mean that we can no longer see or buy these products? No, one can still find some of these famous brands such as, Nars, Mac, Estée Lauder, etc. which continue to be tested on these innocent animals. Likewise, we must be aware that the use of animals for fashion is unethical. In addition, clothing brands such as Chloé, Canada Goose, Hermes, Louis Vuitton, Prada continue to use animal skin to make their fashion brands.

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