Luxury fashion retailer Aashni and Co partners with N7

Aashni and Co, United KingdomDesigner Luxury Fashion Retailer recently based in partnership with N7 – The Nitrogen Platform to improve the online shopping experience of its customers

LONDON and Mumbai, India, September 20, 2022 /PRNewswire/ — In the fall of 2012, Aashni and Co launched its flagship concept store in London charming Notting Hill to pioneer the most coveted perk of Indian celebrity designer brands. Since then, the company has been known for giving British citizens access to avant-garde South Asian designers through its collections of haute couture, ready-to-wear, jewelery and accessories.

Today, the clothing retailer has become one of London the hottest spots for high-end Indian fashion, attracting the interest of fashion enthusiasts and celebrities from the city and mainland Europe. The designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish MalhotraSabyasachi, Ridhi Mehra, Seema GujralVvani of Vani Wats, Varun Bahl, and the tastes.

In 2016, Aashni and Co turned to the digital online store with a commitment to serve its potential customers through value-added digital channels. After the pandemic hit, they aimed to create a faster and better experience for its South Asian diaspora community, which makes up a significant portion of its customer base. As the traffic has now exceeded a limit, they have plugged N7 – The Nitrogen platformCDN and AIimage optimization products (AIO).

For starters, in order to speed up page load time, improve SEO, improve user experience, and reduce bandwidth costs, one of the key areas to optimize is images on the site. website. N7 – Nitrogen Platform AIO automatically optimizes images on the fly, improves speed and reduces infrastructure costs.

After the pandemic, N7 – The Nitrogen PlatformCDN, AIO, Java Script Accelerator (JSA) and security solutions are quickly becoming one of the most popular destinations for a seamless and smooth digital browsing experience for online customers through its use of AI/ML technology, and subsequently, this results in increased conversions.

In Indiathe CDN and AIO market is dominated by foreign players, but N7 – The Nitrogen Platform is the only Indian player to offer quality personalized CDN and AIO offers at a better price.

Akash RathiOperations Manager, Aashni and Co, says, “We have evaluated a number of CDN, JSA and AIO products, but N7 – The Nitrogen Platform has it all-in-one. Our online platform has received tremendous visits to the site and we want to provide an exceptional and seamless browsing and shopping experience for our customers because we know this will help us attract more customers.Their JSA offering is unique and accelerates our proprietary and third-party java scripts.

On this occasion, the CEO Manoj Bubna by N7 – The Nitrogen Platform, explains, “We are helping Aashni and Co to provide a better user experience visually by painting the page faster and consistently and by empowering their customers to interact with the site sooner. We have had immense success in the e-commerce space especially because of our depth and our experience. Our ECtrade The vertical package offers a significant performance boost with products like predictive caching, instant product catalog filter and search, Java script acceleration, and more.”

About N7 – The Nitrogen Platform

N7 – The Nitrogen Platform is a new era digital experience and streaming platform that delivers better digital experiences, drives conversions and increases engagement. It speeds up performance by using predictive caching, third-party Java script acceleration, and instant rendering of catalog and product pages. With its lightning-fast network and cutting-edge computing, the Nitrogen Platform is used by its customers located around the world to deliver accelerated content delivery, supreme quality video, advanced security, and hyper-personalized experiences. It also includes a true digital experience monitor that provides an unprecedented level of insight into user interactions and server-side application transactions. For any enquiries, visit –


SOURCE N7-The Nitrogen Platform

Comments are closed.