Levi’s New INDIGO Store at Suria KLCC Offers Personalized Shopping Experience
Now open on the third floor of Suria KLCC, the new Levi’s store offers an exciting new concept to its customers.
Levi’s has officially launched the brand new INDIGO store, nestled on Level 3 of Suria KLCC in the heart of Kuala Lumpur. The new store promises to be the ultimate destination for an unparalleled, personalized shopping experience that embodies the brand’s denim leadership, originality and authenticity.
“The INDIGO store is designed to enhance the shopping experience for our existing loyal fans, including young fashion enthusiasts,” says Imran Butt, Country Manager for Levi Strauss Malaysia and Singapore. “Echoing the natural appeal of the Levi’s brand, the large-format store allows us to showcase our extensive assortments of lifestyle products while bringing our brand story to life. This reflects the brand’s vision to create a deeper connection with our existing and potential customers. »
A stand-alone store covering a total of 203 sqm, the Levi’s store is the first to adopt the new concept, with a distinctive, attractive and authentic look. It leverages sophisticated technology with a variety of customizations, including omnichannel capabilities to deliver an enhanced shopping experience to consumers through an AOS system – providing an endless aisle concept allowing the customer to purchase the right size and the right fit.
The in-store experience
Upon entering this new INDIGO store, you will immediately be greeted by a spectacular entrance display in the form of a giant LED screen. Feast your eyes on a whole new ambience of an open, spacious and bright interior as you enter.
If you’ve been to the store before, you’ll notice that a whole new look is on display. The newly renovated store adopts an open concept that allows shoppers to have a full view of the space in a full circle. With a seemingly endless browsing area to explore, you can expect to see exciting new collections front and center – from its iconic denim apparel to its non-denim lifestyle collections such as Red Tab™ sweatshirts. and loungewear, as well as the premium Levi’s Vintage collection. Mannequins dotted around the entrance appeal to progressives and fashion-forward alike, as they are adorned with the brand’s latest releases and seasonal styles.
Its fitting rooms, with an area of 32 m², offer true comfort. The experience is further enhanced by a majestic view of the KLCC park, which you can enjoy directly from the Style Lounge area. Take your best OOTDs with perfect natural lighting from the dressing room, fully open for the first time.
Personalization is the name of the game
In its effort to maximize its promise of a personalized shopping experience, Levi’s is also introducing its fully-fledged Tailor Shop in Malaysia. This Tailoring Zone offers a range of personalized services curated by a Levi’s Master Tailor, benefiting customers to unleash self-expression through creativity and craftsmanship.
Considered the “heart and soul” of the Levi’s shopping experience, you can personalize your new purchases or even revive your favorite vintage Levi’s pieces by adding your own style: with a wide option of pins, colored buttons, crests and even embroidery designs. .
Beyond personalization, you can expect the first Digital Print Bar in Malaysia, where you can choose from a selection of exclusive Levi’s graphics to print your own version of the Levi’s T-shirt in a multitude of colors.
Check out the newly opened Levi’s INDIGO store on the third floor of Suria KLCC. Check Levi’s Malaysia official website or visit their Instagram page for more.