Lakeside Shopping Center: Fashion brand SD, through Suit Direct, to open its first Essex store in Lakeside Shopping Center



A new store will open at the Lakeside Shopping Center.

SD, by Suit Direct – a specialist in men’s suits – is opening a store in Grays Shopping Center in Essex very soon.

SD, by Suit Direct sells costumes made by a wide variety of designers.

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These names include Ted Baker, Selected Homme, Marc Darcy, Ben Sherman, Jack and Jones, Racing Green, Limehaus, Gibson London, and Jeff Banks.

Their new 1,539 square foot store joins locations across the UK such as Milton Keynes, Leicester, Reading, Sheffield and Southampton.

Announcing the new opening, Mark Cotter, CEO of Baird Group, owner of SD by Suit Direct, said: “We are delighted to open our new Lakeside store. in-store deployment planned for the next 12 months.

“Our vision is to be the destination of choice for contemporary and inspiring menswear brands.

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“With this new store, SD by Suit Direct aims to fill the void of affordable and stylish men’s clothing left by the unfortunate closure of other high street stores and malls over the past 12 months and we are extremely excited to the future of the brand.

“At Baird Group we are incredibly proud of our rich history of over 100 years in manufacturing, wholesaling and retailing and this new Lakeside store offers a one stop shop for all things menswear – from three-piece suits in spring casual. essentials, as well as a wide range of accessories.

“We have affordable suits for all occasions, including weddings, work wear and proms, as well as a range of polo shirts, jackets, sweaters and casual accessories. “

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Ali Ummanel, Store Manager SD by Suit Direct Lakeside, added: “The Lakeside team is delighted to open our doors and welcome new customers after a year of such uncertainty.

“We offer personalized appointments for those who need a little more assistance and the team are always available to offer style advice and assistance where possible.”

Are you going to visit the new store? Let us know in the comments.

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