LA Celeb Favorite opens first store in Houston at Montrose Collective – Reform embraces the city of Bayou
Reformation, the celebrity-favorite sustainable clothing brand, is bringing its sunny Los Angeles flair to the Montrose Collective development in Houston in 2022. It’s the latest stylish addition to Lower Westheimer’s coterie of shops and restaurants.
Effortlessly feminine, with an occasional bold touch, Reformation’s eco-friendly business model is a perfect fit for the Montrose Collective, a development also focused on innovative design and sustainability.
Reformation balances the water and waste used to make its clothing, making it a 100% carbon neutral company. It is also partnering globally with green factories. Small, limited edition collections are produced every week and additional pieces are only made if there is a demand for them.
What started out as a vintage clothing store in Los Angeles has grown into a head-to-toe brand with inclusive sizes. Between its easy-to-wear styles and its commitment to sustainability, Reformation is a design darling among models and stars such as Kaia Gerber, Kendall Jenner, Natalie Portman and Taylor Swift, with collections for work, wedding, vacation and lounging.
New The 2,400-square-foot Houston boutique will channel some of that West Coast vibe, thanks to Montrose Collective’s open spaces that welcome sunlight and greenery. Reformation’s flagship store, Bayou City, will be located at 1001 California Street.
âWe are delighted to welcome Reformation to Houston,â said Steve Radom, Managing Director of Radom Capital, in a statement. “Our goal was to bring unique and market leading names to the neighborhood and we can’t imagine a better tenant for the project than Reformation.”
River Oaks District
Montrose Collective will eventually house stores, restaurants, fitness studios and offices, as well as more than 40,000 square feet of green spaces and patios, amidst living oak trees of preserved heritage, textured walkways, paintings murals and over an acre of communal gardens.
Reformation’s new store is slated to open early next year.