How to buy the New Balance and Ganni Sneaker collaboration
New Balance sneaker collaborations always capture a very specific vibe. Color-block sneakers made with Staud dealt with Sporty Spice’s nostalgia for the marathon runners (and dance marathoners) among us. The distressed denim 574 sneakers that walked the Miu Miu catwalk captured the high prepster whether she liked it or not the pleated miniskirt to go with them. For Spring 2022, an upcoming collaboration with Ganni is the chest of drawers that embodies carefree whimsy with a bit of sass – aka the Ganni girl.
Translating the Ganni girl look into New Balance proves to be both colorful and incredibly wearable. The duo are releasing two updated pairs of 2002R sneakers this month, each sporting a green and gray centered palette and panels emblazoned with the Ganni logo. These are the casual shoes she can wear under a poofy Ganni sundress at Copenhagen Fashion Week, and which she continues to wear when changing into a leopard-print jumpsuit for a Pilates class. Each pair retails for $150 and goes on sale April 13 at Ganni and New Balance. (Sorry, no pre-orders.)
You could say this collaboration was a long time coming: Ganni creative director Ditte Reffstrup said in a press release that she’s been wearing New Balances “ever since.”
The brand’s admiration was mutual. “From a fashion perspective, Ganni’s fun aesthetic paired with unique Scandinavian flair is something we really loved about the brand,” said Lauren Fitzsimmons, Head of Global Collaborations at New Balance. BAZAAR.com. “A classic pair from New Balance is usually the shoe of choice for a lot of Ganni girls, so it was obvious that we should team up and work on something collaboratively together.”
New Balance and Ganni are stepping up their sustainability efforts, so the shoes reflect their shared interest in better shoes with better materials. The uppers of both shoes feature over 50% recycled content, plus 5% regrind rubber outsoles.
Whether you’re biking through Copenhagen or running the subway in New York, Ganni x New Balance sneakers are for the fashion girl with an uninterrupted schedule and a flair for colorful details.
Purchase the collab on April 13 at the link below.
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