How to buy sneakers like Jourdan Ash


Welcome to our How to buy as series, where we shine a light on personalities in the fashion industry and take a closer look at how they shop – think about all the best insider tips and tricks. This week we chat with Jourdan Ash, the founder of Faithful to us, an online platform that puts black and brunette women at the heart of the streetwear and sneaker industry.

There is the shopping and then there is the sneaker shopping. The world of “hype sneakers” is convoluted and confusing, filled with drops, flips and collaborations. The quest to reach your next pair can quickly turn into an all-out treasure hunt. So we decided to consult an expert to share all her tips and tricks.

Jourdan Ash, the founder of Faithful to us, made it their mission to fuse black and brunette women in the sneaker world by uplifting their stories, bridging the gaps and breaking down boundaries. Along with these ambitious goals, Ash knows the industry extremely well. She not only knows where to shop, but How? ‘Or’ What Go shopping. Most importantly, the sneaker scholar understands that trends are never worth sacrificing your personal style. Continue to find out how Ash buys sneakers and what’s on his current wishlist.

Buy Jordan’s Current Picks:

Factors to keep in mind when buying sneakers?

“The only factor to keep in mind when buying sneakers (aside from making sure they are genuine) is to make sure you like them. I am often asked “What is a good first sneaker to buy?” »My answer is always anything you As. Too many times people buy things that are popular just to get them. Buying the things you love is the key to having your own style. ”

Any tips for tracking down a hard-to-find pair?

“Tip number one: make sure the sneaker actually exists. Sometimes on the internet it’s easy to fall in love with a pair of sneakers someone made in Photoshop. Tip number two: eBay Is your best friend! I have a great friend, artist and vintage sourcer, Melinda Griffith, who helps me a lot on eBay. I can find good vintage dunks there for a reasonable price. Otherwise, I like Flight club. Flight Club has been a part of my life since high school, so it’s like a sneaker story in a retail store to me. I can usually find any pair I was looking for through them. ”

Best pair for a first purchase?

“The best pair of kicks for a first purchase is anything you gravitate towards. Think about your personal style and lifestyle and how you would like to raise it. Do you walk a lot? Do you have a more sporty style? Try a Nike Lahar low or one Solomon. If dresses and skirts are more your thing and you’re looking for a way to introduce them into your wardrobe, try a Nike Blazer Where Converse for a high-end option. For something low, I personally appreciate a Nike Daybreak. ”

What’s on your sneaker list?

“The Stussy x Dunk Low Pro SB ‘Cherry,Olivia Kim Black Cat 4’s, and especially the Women’s Air Max Plus SE ‘Enamel Green’– they were part of a pack when I was in high school that I haven’t found yet. ”

Favorite sneaker brands?

“Most recently, my favorite brand is New Balance. The 2002R has been my favorite so far; I have the impression of walking on clouds. I was lucky enough to be able to buy the Salehe Bembury x 2002R ‘Water is the guide’, and they were so comfortable and colorful. At this point, I’ll probably try to buy any sneaker Salehe makes. I hope to buy the NB x Salehe Bembury 574 Yurts next! My all-time favorite is Nike, however. Nike has always been a part of my life. ”

The most worn pair?

“My Dunks De La Soul SB. They’ve been through everything with me since 2015. I need to fix them, but I never give up on them. ”

Used or new?


Any tips for scoring discounts?

“I don’t get a discount. I pay full price for everything.”

Jourdan ash

How to keep up to date with sneaker trends?

“My community keeps me posted. I watch what they do and what they do to decipher ‘portability’ and versatility. I like to look good and feel comfortable.”

How to evaluate which sneakers should cost and what is unreasonable?

“Personally, I don’t like spending more than $ 240 on sneakers. Honestly, it’s over $ 200 that my conscience kicks in and says, “Girl, what are you doing? If this is a pair of sneakers I wanted as a kid, I could do it. But I also think about how much I’m going to wear them. ”

Classic silhouettes that never go out of style?

Nike AF1 is an eternal classic. ”

Where do you like to buy sneakers? In line? In person? Applications?

“Shopping for sneakers online has become more nerve-racking than it should be. It is neither fun nor easy. So buying in person is my favorite. I like being able to ask people for their opinion on the shoe or quick questions about the fit in person. It creates the same sneaker buying experience I had when I was a kid. Because I wear a common size, sometimes stores have my size sold out. Then I go to apps like
Goat. ”

Where can I find inexpensive styles? Where to look for more obscure pairs?


Favorite sneakerheads to follow?

@nerdlikejazzy, @ b.hov, @blackmissfrizzle, @aaliyahnoel, and @thenotoriouskia. ”

One last tip?

“Be yourself. Buy the brands you love. Support the brands that support you.”

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