How migration from cities affected the fashion trade


As the second wave of the COVID-19 pandemic is finally behind us, it’s hard to dispute the fact that its impact continues to be felt across the many facets of our lives. As we look to the future to better assess what the future holds, individuals and organizations have had to adjust to this new “normal” and rethink traditional models of work and business. Businesses and enterprises, in various sectors, are making rapid changes in order to equip themselves to adequately meet the demands of our time. The situation for the fashion industry was no different.

Amid the pandemic that has hit the world, states across the country have witnessed a significant exodus of people from major cities to their hometowns. With the nation under lockdown and restrictions in place, workers and day laborers could no longer afford to support themselves on the subways and returning to their villages. The fashion industry – being heavily dependent on skills such as clothing construction, tailoring and dyeing – has been affected by this migration process.

Factories and stores that required the physical presence of people could no longer function. Much of the workforce that had returned home was reluctant to return immediately as a sense of fear had set in as to what the future might look like. The effects of this situation on all aspects of the fashion industry are very apparent, whether it is the launch of new collections or the availability of a relevant inventory.

However, in light of the current situation where cases have declined, the government has issued new guidelines to keep the economy afloat. In accordance with these policies, the market is operational again. Retail stores have started to open up, as has the job market and the opportunities it offers young people and blue collar workers across the country.

This large-scale migration has also dramatically reshaped what we traditionally understood by the concept of retail. Online shopping has increased due to the closure of physical stores. As a result, many jobs that were offline were negatively affected. Retail stores have only started to open gradually lately. With social distancing measures, staggered hours and other regulations in place, stores, organizations and businesses have had to downsize. The need for such jobs requiring a physical presence has decreased dramatically as industry sectors attempt to cut costs and offset losses suffered during the pandemic. While the impact on migrant and labor dependent sectors has been tragic, other facets of the fashion industry have found ways to come out even stronger than previously.

The challenges that the pandemic has presented to us are hard to deny. However, it also ushered in the digital age for shopping and for the fashion business in general. This has resulted in massive growth in e-commerce.

As hiring opportunities and work processes change and evolve, the e-commerce sector grew by 36% in the last quarter of 2020, according to India’s E-Commerce Industry Report. Different sectors of the fashion industry, from designers, stylists and photographers to social media and marketing professions, have all found alternatives online so as not to stop the growth and expansion of the industry in the country.

In fact, with the digitization of all jobs, the horizon has actually widened for employees and organizations. Even facets of fashion design that traditionally did not rely heavily on technology have realized that only a small physical office space is now required for a needs-based purpose. With fashion shows that can now be directed and filmed from any corner of the globe and broadcast on virtual platforms to design seminars that have gone completely virtual, design professionals and practitioners, academics and students alike are all closely involved. related to each other.

On top of that, a hybrid working model emerged that allowed people to work from any corner of the world. With working online, geographic boundaries have become blurry and blurry. The fashion industry, like any other, has discovered that it can now recruit from a larger pool of talent by transcending geographic boundaries. Remote working has given birth to a gig economy where individuals are involved on a project basis. Individuals no longer need to depend on a specific organization for work and opportunities. By expanding their options, they have an increased sense of stability and security in this time of flux.

For businesses, this often turns out to be a more affordable alternative, thus offering a win-win situation for both parties involved. It also invariably means that these organizations can now work collaboratively with design agencies and suppliers all over the world, resulting in increased cross-cultural collaboration and stronger bonds between people from different countries as they all come together. on virtual platforms.

With an increasing number of people vaccinated and a gradual return to normalcy, there seems to be a silver lining on the horizon. However, the possibilities and avenues to which the pandemic has given rise are endless. Individuals and organizations are beginning to realize the hidden benefits that the situation has presented to them. Leveraging these new opportunities and avenues as they rework and transform their understanding of market structure will usher in a new digitized future not only for the fashion industry, but also for other design industries and the wider world. the economy itself.

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