House of Aama spring 2022 ready-to-wear collection
On their Instagram page, House of Aama mother-daughter duo Rebecca Henry and Akua Shabaka describe their vision as “folklore, a black experience, timeless clothing.” Their collections merge spirituality, craftsmanship and pragmatism with signatures ranging from corduroy suits to soft ponytail blouses and Victorian dresses. But Henry and Shabaka aren’t just there for the clothes; they are also passionate about storytelling and knowledge sharing, especially about the lesser-known stories of black people in America. In 2017, they designed a collection in homage to Creole spirituality, largely influenced by Henry’s upbringing in Louisiana, and for their first official New York Fashion Week show they recalled the seaside towns as Afro -Americans were established in the early 1900s. Built along the lakes of the Midwest and California coasts, the resorts were a happy respite from a time when most beaches weren’t yet desegregated.
In the tropical and understated atmosphere of the Freehand Hotel, the Henry and Shabaka spring show nodded to this era with circular skirts, crochet tank tops, scarf prints and beach stripes. , with a matching retro playlist. The duo cut out their halter dress in luminous charmeuse – a material more suited to wallets than the typical Dupioni silk for the many retailers knocking on their doors, explained Henry – and their unisex jumpsuits have a nautical touch with sailor buttons and rope belts. Faded sweatshirts, silk shirts and ‘tattoo’ mesh were printed with hand-illustrated ships and anchors, along with African deities and scenes from ‘Camp Aama’, the fictional complex that Henry and Shabaka imagined during their conception. Henry proudly pointed out that the tattoo design, along with all other prints, fabrics, and artwork, were custom developed by their team in Los Angeles. This is a significant point of difference for their brand; in 2021, it is much more common for a young designer to buy prefabricated textiles. By creating everything from scratch, Henry and Shabaka ensure a more personal and idiosyncratic touch in a market where so many collections seem signature.
They even developed the fabric of their standout bikinis, which elicited an instant positive reaction from the crowd. The gingham and daisy-check triangle tops and high-waisted cutout bottoms were trimmed with extra-long beaded ties, a simple but revolutionary (and still functional!) Touch that should appeal to the woman who kisses swimwear. as day wear. They look like bestsellers in the making and could also open House of Aama to the world of luxury swimming.