GUESS Global Fashion Retailer – GuruFocus.com
SUNNYVALE, Calif., June 22, 2022 (GLOBE NEWSWIRE) — Matterport, Inc. (MTTR), the leading spatial data company driving the digital transformation of the built world, announced that GUESS?, Inc. (:GES ) (“GUESS”), the global fashion brand and retailer, has adopted Matterport digital twins to ensure brand consistency across its stores and create immersive, virtual experiences for its employees, external buyers and wholesale partners. Since 2017 , GUESS uses Matterport digital twins, or photorealistic digital replicas of stores, to realize a 200% increase in productivity, a 30% decrease in travel expenses, and a 95% reduction in paper and ink costs In addition, by equipping employees with iPad® and the Bigtincan sales enablement solution, GUESS trained and collaborated remotely with staff, engaged partners and wholesale customers, replacing visi in-person stores and showrooms through virtual experiences.
“Physical retailers still face many uncertainties, but digital twins have allowed us to streamline our operations around the world and create exciting virtual experiences that set us up for long-term success,” said Jacklyn De Antunano. , Project Manager, Training and Development, at GUESS. “Whether we’re onboarding new employees or making updates to our store displays, brand consistency is crucial. With Matterport’s digital twins, merchandising teams at our Los Angeles headquarters can set clear guidelines for our stores around the world, while new hires can more easily familiarize themselves with our brand. Additionally, creating digital twins of our showrooms helps us provide a seamless virtual experience for buyers. »
At GUESS, visual merchandising teams frequently reinvent its physical experience. To ensure overall brand consistency across all stores, GUESS is setting up new layouts and displays in a mock store at its headquarters (HQ). GUESS captures a digital twin of its sample space with a Matterport camera, then shares it with store managers around the world to replicate it in person. To provide step-by-step instructions to store teams, each digital twin contains Mattertags – color-coded visual labels anchored to a specific product and embedded with audio, video or detailed notes from GUESS headquarters. Equipped with iPads, GUESS store teams can view their Matterport digital twins directly through Bigtincan, the company’s sales enablement platform and central hub for proprietary content and knowledge.
With quick and convenient access to digital twins, sellers can perform on-the-fly merchandising updates and onboard new employees with rich 3D visuals that illustrate brand guidelines and in-store layouts. By using digital twins in this process, GUESS saw a 200% increase in productivity in the same time frame as a typical merchandising guideline. Additionally, using digital twins has allowed them to reduce team travel by 30% through remote collaboration and eliminate the typically manual process of printing and shipping materials directly to stores. resulting in a 95% reduction in the department’s paper and printer ink costs.
To liaise with buyers and wholesale partners, GUESS relies on showrooms to market new products and collections. GUESS used Matterport’s digital twins in place of in-person showroom visits to create an immersive virtual experience for shoppers. Using digital twins, GUESS can remotely share new collections and transmit detailed product information, allowing shoppers to view a garment from any angle, zoom in for closer inspection, and make direct purchases. . Since adopting digital twins, GUESS has doubled the number of appointments in its showroom and significantly reduced the air travel previously required for its staff and wholesale customers.
“The retail landscape has changed, and Matterport’s digital twins are helping traditional brick-and-mortar retailers innovate their solutions to virtually connect with internal and external stakeholders,” said Stephanie Lin, Senior Director, Global retail strategy for Matterport. “GUESS demonstrates the multiple use cases of digital twins in the retail industry. From creating a consistent brand experience at the store level to creating new remote experiences for shoppers, GUESS has leveraged Matterport to unlock a truly omnichannel experience.
Matterport, Inc. (MTTR) is leading the digital transformation of the built world. Our revolutionary spatial data platform turns buildings into data to make almost every space more valuable and accessible. Millions of buildings in over 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle, from planning, construction and operation to documentation, appraisal and marketing. Learn more about Matterport.com and visit our Discover the page to browse a collection of digital twins captured by our customers.
©2022 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks are the property of their respective owners.
About GUESS?, Inc.
Founded in 1981, GUESS began as a jeans company and has since grown successfully into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a collection of contemporary apparel, jeans, handbags, watches, eyewear, footwear and other related consumer products. To guess? the products are distributed through the brand Guess? stores as well as top department and specialty stores around the world. As of January 29, 2022, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated an additional 563 retail stores worldwide. As of January 29, 2022, the Company and its partners and distributors operated in approximately 100 countries around the world. For more information about the Company, please visit www.guess.com.
Bigtincan helps the world’s biggest brands facilitate the shopping experience of the future. Everything we offer is designed to be smart, flexible, and easily adaptable to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help businesses deliver branded shopping experiences that are engaging, personalized, deliver value, and guide people toward the best decisions with confidence. Innovative companies such as Nike, Guess, Prudential and Starwood Hotels trust Bigtincan to enable customer-facing teams to prepare, engage, measure and continuously improve their customers’ shopping experience. For more information on Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow @bigtincan on Twitter.
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