Gorjana will open its first point of sale in Texas
gorjana is set to join Music Lane’s premier shopping destination this summer and become the latest showcase for the diverse collection of shops, restaurants and hotels.
AUSTIN, TX, July 01, 2021 (GLOBE NEWSWIRE) – acclaimed Laguna Beach-based jewelry brand gorjana announces the opening of its brand new outlet in Austin, TX. The Southern California jewelry designer, known for her laid-back, laid-back style, continues an impressive retail expansion across the United States, with Austin becoming her second offshore outlet.
Music Lane is a unique cultural destination located along Austin’s iconic South Congress Avenue and the urban oasis provides the perfect backdrop for Gorjana’s coastal design cues and a welcoming and airy space that fans of the brand have. learned to know and love. Gorjana’s new display case features iconic details including light mango wood finishes, brass hardware details, vibrant greenery, and blue and bohemian shibori fabrics reminiscent of the Pacific Ocean.
“After our first visit to Austin, we knew this would be the perfect city for our next outlet,” said Gorjana Reidel and Jason Griffin Reidel, co-founders of gorjana. “Around every corner, Austin is bursting with creativity on the fashion, arts and music scenes, and we couldn’t be more thrilled to bring a little piece of Laguna Beach to this very special city.”
To further immerse the brand in local Austin culture, gorjana teamed up with Molly McFee and Kayla Koslow, two local Austin artists and teachers, to create a fun and interactive mural – sand and beach chairs included – with which visitors can engage outside the store.
“We are delighted to welcome Gorjana to Music Lane and to the great Austin community,” said Taylor Shepherd, director of public relations at Endeavor Real Estate. “Their subtle and elegant West Coast inspired pieces complement the everyday Austin woman and blend effortlessly into the Music Lane family.”
This new location continues the expansion of the brand’s commercial reach which will continue to add exciting new locations throughout 2021 and beyond. Customers will enjoy bespoke on-site engraving while shopping for gorjana’s latest collections, fine jewelry as well as their main staples with prices ranging from $ 38 to $ 700.
1221 Southern Congress
Hours: 11 am-7pm, every day
Based in Laguna Beach, California, the gorjana brand was founded in 2004 in the apartment of husband and wife duo Jason and Gorjana Reidel. The couple traveled 50,000 miles to sell and market their collection and made the trade show circuit. Using their own strengths and combined creative vision, the brand quickly grew from an idea to a full-fledged business that is still owned and operated by Gorjana and Jason. The eponymous line is intentionally designed to mix, match and layer. Many styles are versatile and feature adjustable clasps and sliding beads, allowing the wearer to make each piece their own.
About Music Lane
Music Lane is a unique cultural destination located along Austin’s iconic South Congress Avenue. Loved by locals and visitors alike, this urban oasis is home to a diverse collection of shops, restaurants and hotels. Serving as a gateway between downtown and South Austin, Music Lane connects visitors to Austin’s roots while providing an elevated shopping and lifestyle experience. To facilitate shopping, Music Lane has parking for over 450 vehicles in an underground garage entrance at the Music Lane light between buildings 1 and 2 at 1011 South Congress Avenue.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8685e88a-eeab-4231-9063-6bf00c69566b