Globally Recognized Designer and Creative Director Sanjuna Madonakendi Helps Fashion Retailers and Small Brands Upgrade and Switch to Augmented Reality


COVID 19 has changed the whole world as it has been observed. Some things may never be the same again. Lifestyles, purchasing habits, consumption and in general their way of life have undergone profound changes. One of the biggest beneficiaries of these changes has been online shopping. With the demands of social distancing and the disruption in the supply chain that existed before the pandemic, e-commerce has saved many of the severe shortages characterized during this time.

Sanjuna Madonakendi a young, globally recognized designer and creative director with over 10 years of experience in the London fashion industry says: “We cannot ignore online stores or take a user-friendly approach to consumer buying behavior . According to industry data, the global size of online fashion is estimated at $ 752.5 billion. Besides the COVID-19 related recession, e-commerce will continue to grow with a calculated risk of reduced sales, ”Sanjuna said, adding that for businesses to thrive they will be heavily dependent on the efficient use of technology. and data analysis. Fashion brands took the time to rebrand or reshape their business model during the lockdown. They are now part of the “network with a goal and virtual omnipresence”. It’s about getting off the beaten track and sustaining your innovation ideas.

“In the future, it’s time to take advantage of artificial intelligence for good.”

Recognizing that the most popular shopping behaviors among tech-savvy young consumers are “browsing online and buying in-store,” says Sanjuna, this is a great way to shop. “You already know what you are buying, just try it in store before you buy. Personally, I buy this way, “said Sanjuna, adding:” It has spawned an innovative project – custom software for fashion consumers. “

Collaboration with a budding tech company focuses on developing virtual reality to upgrade pop-up stores. Sanjuna observes that this technology can be used in any industry, but currently the focus is on fashion retailers and small independent brands struggling to survive. The world is slowly adapting to augmented reality and virtual reality.

Sanjuna points out that “the fashion industry lacks innovation in order to follow the supply chain also to achieve carbon neutrality by 2050″.

The young designer’s focused approach to making positive changes to the business and raising awareness of the impact of fast fashion on the environment shows a good quality of leadership. Sanjuna Madonakendi’s recent campaign #responsiblefuture supporting climate change and carbon neutrality goals with more attention for all the right reasons.

Sanjuna obtained an MBA from the British School of Fashion and Sustainability Management at the University of Cambridge.

Media contact
Company Name: Sanjuna Madonakendi
Contact: Ashley carter
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Country: UK

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