Global fashion jewelry company DCK Group launches children’s accessories brand Flitzy – Retail Times



DCK Group, independent leader in costume jewelry, is pleased to announce the launch of Flitzy, its new brand of children’s accessories. Embracing all that is ‘fun’ and ‘glitzy’, Flitzy offers an innovative new line of fashion, hairstyle and jewelry accessories to inspire mini trendsetters around the world. The brand seeks to empower its young customers to express their own unique personalities and has a message of well-being at its heart.

The complete collection is now available to purchase direct from the Flitzy website, and will soon be available internationally, launching with partners Hudson’s Bay, Canada’s leading luxury goods store, and Piece of money, the chain of upscale Italian department stores, in the coming weeks.

Flitzy is committed to the well-being of children. Working alongside a children’s mindfulness coach, the brand aims to encourage children to experience the joy, creativity and beauty of the product as well as a deeper consideration of the feelings of others and of themselves. The Flitzy brand philosophy embraces friendship and self-expression, with inspiring messages of individuality and positivity woven throughout the collection. The range includes collectible charms, pendant necklaces, headbands and on-trend rings, and caters to fashion-conscious young customers with subtle nods to key seasonal trends including stacking, pearls and beaded elements.

Capitalizing on DCK’s years of experience in the industry and informed by in-depth market research, Flitzy breathes new life into the children’s accessories space with a product line and online community built around the inclusiveness and kindness. Every purchase of Flitzy animal charms includes a donation to WWF, a cause dear to the hearts of Flitzy customers, underscoring the brand’s underlying commitment to well-being and compassion.

Along with the core collection, Flitzy has teamed up with youth entertainment star Anastasia and her ‘Like Nastya‘- who has 77.2 million subscribers on YouTube – as the first official licensee. The exclusive Like Nastya collection is already marketed in-store through Flitzy’s premier concession partner, Matalan, across all of its 226 UK outlets. In addition to online and in-store sales, both ranges are also available through a subscription box service. Filled with exclusive designs and fun activities, the boxes bring regular updates of trending jewelry and accessories to Flitzy customers throughout the year.

“The launch of Flitzy presents an exciting new growth path for DCK, and we are delighted to leverage our existing expertise in children’s accessories to deliver a direct-to-consumer offering that as always reflects finish and eye. high quality from DCK. for detail. By drawing on our own experiences as parents and listening carefully to our young clients, we are proud to have developed an innovative brand that embraces individuality while upholding the core values ​​of compassion and friendship, ”said Lorraine Bottomley, CEO of DCK. “Flitzy’s subscription box service, along with the partnerships we have already entered into with major retailers and Like Nastya, represent promising opportunities for the brand, and we look forward to continuing to build on this to create the main destination for children’s accessories in the world. “

In the spring of 2022, Flitzy will launch its piercing service exclusively in Hudson’s Bay in Canada, offering a safe and responsible piercing service to children with exclusive designs and a premium experience.

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