Gingerlilly experts explain why sustainable fashion

MELBOURNE, Australia, Oct. 28, 2022 (GLOBE NEWSWIRE) — According to the Melbourne-based company sleepwear for women brand Gingerlilly, fast fashion has a significant environmental impact and from a social point of view has the reputation of being particularly harmful. Committed to bringing real change within the fashion industry, Gingerlilly explains how brands can help champion a responsible path to production and how consumers can make more conscious purchasing decisions to help clean up the industry.

As Gingerlilly explains, sustainable fashion brands aim to produce clothing that is made in an ethical and environmentally friendly way. The reason all brands may not agree is that being “ethical” often results in lost profit.

The fashion industry is one of the biggest polluters in the world, depleting non-renewable resources and emitting many greenhouse gases. Additionally, synthetic fibers often favored by fast fashion brands such as polyester and nylon can take hundreds of years to degrade.

Gingerlilly says consumers can learn about eco-friendly choices when it comes to buying clothes, like choosing quality over quantity and supporting sustainable brands.

Consumers can do their research to learn more about brands that are certified to help them make more sustainable fashion choices. Typically, brands will let this be known when they operate ethically, with sustainability in mind, because they know it’s becoming increasingly important to consumers.

A leading supplier of pajamas for womenGlobally, Gingerlilly cares about what it produces and how the company produces it, choosing to work with suppliers who care about transparency. Setting high standards for the brand and its partners, Gingerlilly works with factories that operate under the highest international labor and sourcing standards certification to ensure workers’ rights are protected.

When it comes to choosing sustainable fabrics, consumers should look for natural and renewable fibers such as cotton and bamboo. Not only are these fabrics better for the environment, but they’re also breathable and comfortable to wear, says Gingerlilly.

Committed to bringing about real change, Gingerlilly aims to be as sustainable as possible, both in its manufacturing processes and as part of the wider fashion industry. Learn more about the brand’s sustainable practices and shop for the best quality pajamas-wide, visit Gingerlilly online today.

Contact information:
Gingerlilly Sleepwear
+61 3 9329 2223

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