Ganni launches its first Canadian store and proves that fashion can be fun
A Danish clothing brand with a loyal #GanniGirls following, Ganni has recently brought a much-needed element of fun to fashion. “We’re probably best known for our sense of Scandi 2.0 style – full of contrasts and colors with a playful, unexpected twist,” says creative director Ditte Reffstrup, who runs the brand alongside her husband, founder Nicolaj Reffstrup.
Previously available to Canadians through independent boutiques, department stores and online retailers, Ganni is opening its first Canadian store this week at Yorkdale Mall in Toronto. “I think we share a similar approach rooted in a more laid-back, effortless sense of style that reflects our way of life,” Reffstrup says of the similarities between Danish and Canadian style. This translates into an accessible aesthetic and design details that make a strong statement such as Peter Pan collars, chunky boots and voluminous sleeves. At the Toronto store, expect to find these signatures in a warm and welcoming space inspired by the Reffstrups’ home in Copenhagen. “There’s always an eclectic mix of vintage finds and Danish design and we always try to work with local talent on custom artwork,” she says.
Ganni’s corporate ethos considers everything from sourcing materials and textiles to being inclusive, including their customers. “What we do is make the people who wear our clothes feel like the most confident version of themselves,” says Reffstrup.
Ganni, Yorkdale Shopping Centre, 3401 Dufferin Street, Toronto, ganni.com.
Bucket hat, $135.
Oversized blazer in multi wool, $745.
Seersucker smocked mini dress, $425.
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