Fashion retailer Bestseller India partners with social commerce platform Trell, Retail News, ET Retail
New Delhi: Clothing retailer Bestseller India has announced its partnership with Trell to launch fashion brands Jack&Jones, Vero Moda and Only on the social commerce platform.
This partnership marks Bestseller India’s foray into social commerce. Currently, the fashion retailer has 375 brand outlets and is present in over 1,000 shop-in-shops in multi-brand stores across the country.
“We are constantly trying to discover new ways to communicate with our customers and our partnership with Trell will help us in this endeavour,” said Vineet Gautam, CEO and Country Manager of Bestseller India in a statement.
“Influencer marketing is now a marketing channel in its own right, and combined with the social commerce offering, we see tremendous opportunity in this partnership with Trell,” he added.
Through the association, social commerce platform Trell aims to increase its offerings in the mass premium segment and strengthen its presence in the Indian fashion market.
“We are delighted to add international fashion brands Jack&Jones, Vero Moda and Bestseller India Group’s Only to our platform. With the addition of a legacy brand, we have strengthened our apparel category while catering to a wide range of shoppers,” said Pulkit Agrawal, CEO and co-founder of Trell.
Currently, Trell offers products from brands such as Bombay Shaving Company, L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, and Bewakoof across beauty, fashion, baby care, and personal care categories on its platform.