Fashion entrepreneurs discover intellectual property

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Lisa Marie Daniel, Managing Director of Fashion TT. –

THE Trinidad and Tobago Company Limited (FashionTT) in partnership with the Intellectual Property Office (IPO) and the Arthur Lok Jack Global School of Business (ALJGSB) hosted two webinars on intellectual property (IP) for entrepreneurs in the fashion.

They were made aware of how their designs and / or innovations can be protected, the application processes required for online and offline, coupled with a digital visit to the IPO and World Organization websites. intellectual property (WIPO) showcasing all the dynamic tools available, a press release said.

Speaking on the importance of the webinar on June 22 and July 3, Lisa-Marie Daniel, managing director of FashionTT, told entrepreneurs that understanding intellectual property is essential for businesses, the statement said.

“Intellectual property (IP) is an invaluable intangible asset for businesses that can generate both brand recognition and lasting financial rewards on the global stage. Understanding intellectual property is essential for fashion companies and we will continue to collaborate with the IPO on training and practical initiatives related to this area, ”said Daniel.

Facilitator Richard Aching shared in-depth presentations on topics such as fashion industry-specific intellectual property rights and how they can serve as assets for his business; market your ideas; the territorial nature of IP protections and international navigation rules; best practices and tactics seen globally with renowned fashion brands; IP registration process and do I need IP to be in business?

This was the sixth installment of webinars under FashionTT’s Entrepreneurial Skills Program (EPP). The 2021 training is themed Business Readiness for the Virtual World, the next webinar is scheduled for July 24, on the theme Ready-Set-Go to a Virtual Trade Show! the statement said.

To keep up to date with the fashion industry and FashionTT: Facebook and Instagram pages: @fashionoftt.


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