Evarae is the ethical swimwear and resort brand to know
Ethical swimwear and resort brand, Evarae was created by Georgia Larsen in 2015 and launched with her first Spring / Summer 2017 collection.
When it comes to the brand’s aesthetic, expect a mix of influences that form the basis of Evarae; here classic meets contemporary in shapes, colors and prints, then there is such an alluring transparency in resort wear that calls for the sun.
And behind this luxury brand lies an evolving business plan that focuses on sustainable and ethical practices with a fully transparent supply chain that aims to reduce their environmental impact. For starters, Everae swimsuits are made in a small family workshop in Rimini, Italy, using regenerating ECONYLÂ® fabric, an endlessly recyclable material and made from nylon waste from oceans and landfills. The ready-to-wear is also ethically produced, in small series by Indian artisans using traditional techniques and made from 100% ecological fibers, including TENCEL â¢ Lyocell and organic silk.
“Our ‘clean’ silk is made using environmentally friendly farming methods using regenerative agricultural processes and made using green energy from the sun and wind. Our other conscious material, TENCEL â¢ Lyocell , is produced by environmentally friendly processes and wood, a raw material from sustainable sources. The fabric of our linen pieces is made from the flax plant which is grown without chemicals and uses considerably less water than traditional methods Digital printing also guarantees much lower water consumption than screen printing. Georgia Larsen
Larsen has also partnered with reforestation projects to plant a tree for every online order placed, and also has a recycling program where customers can send in their old swimsuits to be responsibly recycled and received. a 30% discount on their next order.
Felicity Carter: What’s your earliest fashion memory?
Georgia Larsen: There are two key moments that stand out as my earliest memories of fashion and that shaped my path to design. My mom has always been very well cut and stylish, so it’s a bit of a clichÃ© that when I was little I would spend hours playing in her wardrobe, admiring her 70s dresses and trying on hundreds of pairs. of shoes she had. A little while later, a girl who looked after me when my parents were going out was studying at Central St Martins. She drew pictures in front of me and I watched her draw for hours. I quickly began to conceive of myself.
FC: Tell us about your background and how you entered the fashion industry?
GL: My goal was to go to Central St Martins myself one day and my parents supported me by allowing me to adjust my education with this plan in mind. I was accepted and graduated from the Women’s Clothing Design Course 4 years later. I started an internship for a while and finally got my first role as a design assistant. Over the years, I have worked my way up to the role of Head of Accessories and Footwear (including swimwear and resort wear) for retailers and brands such as Reiss, Topshop, French Connection and Heidi Klein.
FC: How would you sum up the aesthetics of the label?
GL: Our aesthetic is focused on an endless summer, the designs are timeless and feminine, invoking a sense of nostalgia and freedom. We use a lot of colors and prints in our designs, which are intentionally modern to transcend from season to season. Our swimwear is constructed with clean lines that flatter different body shapes while our ready-to-wear and resort silhouettes play with fluidity and sheer, changing in appearance from day to night at bedtime. Sun.
FC: What are the cornerstones of your business?
GL: Quality, durability, flexibility and customer service.
We aim to produce the highest quality designs and services for our customers while minimizing the environmental impact we have on the earth. We have undergone many changes over the past 2 years to conduct every part of our business in a sustainable and ethical manner.
FC: What is luxury for you?
GL: I want women to feel better. This means helping our customers to feel confident about their appearance by the way designs fit, but also letting them know that they have made a thoughtful and conscious purchase. For me, luxury is something you treasure that lasts, you shouldn’t have to choose between feeling good, style, and durability.
FC: Who is your client?
GL: Our clients are international, unconventional, well-traveled, culturally diverse and open-minded. The EVARAE woman has high standards of quality and design and loves to make a statement at every stage of her life. We work hard to be inclusive by designing pieces that flatter different body types and ages. Our client is happy to invest in sustainable and consciously produced parts.
FC: What is the first piece you designed and what do you like the most?
GL: One of the first swimsuits I designed was the âCassandraâ one-piece. It has become our most iconic style and we update the design every season in a new palette. Swimsuits are so personalized and it’s rare to find a fit that suits all body types, so I love that the Cassandra flatters so many different shapes. We can’t keep enough swimsuits in stock, and they’ve become recognizable for the brand.
FC: What collection are you currently designing, and what is your current mood board?
GL: I am currently designing our Spring ’22 collection. The mood board is modern, graphic and feminine with a bold palette of ochres and cool blues that will form our signature color blocking. Texture, as always, is an integral part of the design and we always incorporate floating fabrics in different layers of transparency to catch the light in different ways.
We continue to push innovation through sustainable practices and are currently developing beautiful swimwear accessories that look like tortoise shell but are actually made from a plant extract. As always, we produce our silk organically using organic farming and green energy.
FC: What is your 5-year plan?
GL: We are focusing on developing new product categories after the launch of sportswear last year. And we would like to continue to develop our direct to consumer and wholesale business in international markets. In January of this year we opened a very successful store in the Maldives and for Resort ’22 we will be stocked at Harrods and Saks as well as many other wonderful retailers. I would like to explore more store opportunities in destinations around the world.
See the complete collection on evarae.com.