Easy ways to make small purchases online, on your phone
- There is a lot of space for small businesses to be gained.
- Supporting other small businesses is important to the success of small business owners.
- This support between entrepreneurs can take different forms.
When I think of Small Business Saturday, I think of the city I grew up in, where the only main street is lined with small toy, clothing, skin care, art studios and, frankly, many real estate offices.
The goal of Named Shopping Day is to encourage shoppers to support local businesses this shopping and giving season.
Amid the advertised deals and the hype for big retailers around this holiday weekend, there are so many other ways to get small business shopping for small businesses on Saturdays and every other day – especially with so many online platforms that support different types of small businesses and entrepreneurs depending on what you are looking to buy handmade items and more.
Check out these easy ways to shop online and support small businesses.
For the handmade touch: Etsy, Amazon Handmade
We no longer have to go to an art fair or market to find nifty gifts for those we love, especially items with a personalized touch.
Platforms like Etsy make it easy to shop from independent artisans through smartphone apps and online. It’s easy to fall through an Etsy rabbit hole with customizable jewelry, home decorations, and more – you can find just about anything on Etsy – and some sellers are participating in a “cyber sales event” at the end of the year with up to 60% discount on products (varying depending on the seller).
Amazon also finds its place in the handmade retail space with Amazon Handmade, part of its platform for creators to sell their products. Some vendors are even aligning with Amazon features like Prime Shipping.
âWe are obsessed with customers and their desire for a trusted destination for artisanal products, which is what prompted us to launch Handmade,â Amazon says on its website, noting that artisans from 80 countries sell their products. products on the platform.
To support newly launched businesses: Amazon Launchpad
If you’re still looking for a newly launched business, Amazon’s Amazon Launchpad, which debuted in 2015, could be a good place to start for Small Business Saturday.
The Launchpad is intended to support new businesses as they seek to overcome challenges while getting started with the help of expert advice, visibility and more, also providing buyers with the ability to find unique items from small marks.
Boasting the description of “big ideas from small brands,” Launchpad focuses on innovation and enables “hundreds of thousands of small businesses to maintain or even increase sales during the COVID-19 pandemic,” said Amazon in February while announcing grants for some participating companies. .
For pre-loved or vintage: Check out Depop, Poshmark, Etsy
Sustainable fashion is all the rage in 2021 for several reasons.
While there are opportunities to visit vintage stores in person and thrift stores in places like Goodwill, Housing Works in New York, Buffalo Exchange among other large organizations, there are opportunities to shop small and shop small. occasion from home.
You can create a profile to buy (or sell) vintage or used clothing on platforms such as Poshmark (which has a vintage section), Depop and Tradesy, among others.
The profile of a salesperson may not fit the traditional definition of âsmall business,â but many people supplement their income or fashion habits by reselling old clothes on digital platforms. And still others have opened their own second-hand-focused online stores often advertising on platforms such as Instagram or TikTok.
Sellers can also offer vintage on Etsy and can go beyond the wardrobe to list items like vintage holiday ornaments and more.
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You’re still scrolling: Buy small on Instagram
If you are like me youspending impractical time on Instagram – and yes, product posts are tempting as we see the prices and a quick click to maneuver to make a purchase directly from a business account.
While it can be dangerous given the easy access for those of us who are already compulsive shopping, Instagram makes it easy to use and purchase post or reel products made by small brands we know of. or others that we may never have heard of on apps. “Discover” page.
And, in a brand’s profile, a “See the store” button will take you directly to its store on the platform.
To support your favorite brands: Buy online
While there are many ways to shop on different platforms, there is always the option of ordering directly from your favorite small business.
Whether or not stores have a physical location, they should also have an online presence in 2021. So, for example, if I wanted to shop at a store I visited in another state like Pearls and Plaid in Old Saybrook, Connecticut, or Gypsy Moon in St. Augustine, Florida, I can easily find them online with a quick Google Search to place an order.
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