Discount retailer MINISO to open first New York store on Staten Island


STATEN ISLAND, NY – MINISO, a popular “$ 10 and under” retailer opens its first New York store in the Staten Island Mall.

The discount retailer’s grand opening on Saturday, November 6 was timed to have well-stocked shelves in time for holiday shopping, according to MINISO. Additionally, the first 100 buyers at the grand opening will receive free gift bags and customers can enter a raffle to win gift certificates of up to $ 300. Social media influencers will also be on hand to participate in the festivities.

“This holiday, MINISO is the place to go to find stores well stocked with unique and lightweight offers under $ 10,” said Andrew Xie, CEO of MINISO North America. “Our long-standing relationships with manufacturers allow us to effectively plan ahead to determine the amount of inventory and guaranteed shipping requirements necessary to ensure consumers have a pleasant shopping experience. With thousands of suppliers around the world and a presence in over 90 countries, we have a premier supply chain model that delivers on its promises.

MINISO offers exclusive licenses with top brands, especially for Gen Z buyers looking for quality products at affordable prices. The retailer is known for its plush toys, home decor and organizers, beauty and wellness items, fashion accessories and electronics. Customers appreciate the original licensing collaborations with their favorite characters, such as Marvel, Mickey Mouse and Friends, Sanrio, We Bare Bears, and Coca-Cola.

MINISO arrived in the United States in April 2017, and has found success in the West Coast markets. The lifestyle brand recently added new locations in the United States and Canada, with 15 additional stores slated to open coast-to-coast over the next two months.


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