Dior plans to launch a worldwide pop-up for the Dior Vibe Sportswear collection – WWD
THE RUNNER’S WORLD: Dior marks the launch of its Dior Vibe sportswear range with the opening of a series of pop-up stores around the world in January.
The phased rollout will begin on January 5 with the opening of a temporary store in Beverly Hills, followed by pop-ups in Shanghai, Sanya, Beijing, Chengdu, Taipei, Hong Kong, Seoul, Bangkok, London and New York. City and Tokyo.
In addition, six pop-ins are planned in Paris, Milan, Tokyo, New York and Seoul, the brand announced Thursday. Opening dates are January 6 through February 16, depending on location.
The showcases will present the collaboration of the French luxury house with the Italian company Technogym, specialist in high-end sports equipment and digital technologies, on Dior and Technogym Limited Edition parts. These include a connected treadmill, a multifunctional training bench and a gymnastic ball.
Maria Grazia Chiuri, artistic director of women’s collections at Dior, made a big statement on sportswear with her Cruise 2022 collection presented in Athens, Greece. It combined goddess dresses with athletic basics and futuristic sneakers, reflecting consumers’ increased appetite for athletic wear after a year of successive lockdowns.
The line included a full line of workout gear such as leggings, boxing shorts and sports bras in designs designed by artist Pietro Ruffo, including an Aegean blue pattern inspired by the bodies of athletes painted on ancient Greek vases. Dior Ãtoile, Dior Athlet and Dior Oblique prints appear on ready-to-wear, accessories, shoes and handbags, including the flagship Dior Vibe bag, the house said.
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