Commerce12 acquires Cipher Industries, DBA Tetra, optimizing and enhancing email and SMS capabilities for growing operational e-commerce agency

New solutions will expand and optimize the email and SMS division

Rockville, Md. , June 1, 2022 /PRNewswire/ — Commerce12, a leading operations-focused e-commerce agency working with fashion, beauty, lifestyle and consumer brands, has acquired Brooklyn, New Yorkbased at Cipher Industries, DBA Tetra, an independent email marketing agency specializing in performance-driven messaging and SMS solutions. The acquisition will expand Commerce12’s capabilities and customer base during a period of exponential growth and grow its talented team from 30 to 45 people.

A leading partner of Shopify and Klaviyo, Commerce12 has seen a 350% increase in revenue over the past three years. The acquisition of Tetra was a strategic move for Commerce12, as it adds unique talent to the company’s client solutions suite during a key period of growth. Additionally, Commerce12 and Tetra share a common mission to help grow e-commerce brands and grow their online business. Commerce12 works with a growing list of popular brands such as Lids, Pure Romance, and Vintage Havana, turning concept ideas into high-value e-commerce experiences for their customers.

“We were well positioned to take advantage of the significant increase in home shopping during the pandemic, and we are still in hyper-growth mode today,” said Adam Hanine, founder and CEO of Commerce12. “We have always been a one-stop-shop for brands to create a scalable and seamless direct customer experience, as well as provide operational expertise. The acquisition of Tetra will enhance our customer roster and enable focus and optimization of email and SMS efforts, two very important pillars of marketing in our service offering,” concluded Hanin.

“Our best-in-class messaging and SMS solutions, along with our aggressive demand generation capabilities, will instantly make Commerce12 a more complete business,” said Phillip Rivers, founder and CEO of Tetra, and new partner at Commerce12. “Looking ahead, we see a future where consumer expectations are higher than ever. By joining forces, we can meet those demands faster and with greater innovation.”

As Commerce12 continues to execute on its multi-year expansion plan, acquisitions will continue to play an important role in its growth. “Joining Commerce12 provides a unique and invaluable opportunity for entrepreneurs and business owners to continue their evolution by providing exceptional services to e-commerce businesses looking to elevate their brands,” said Jonathan Tipton, Commerce12’s chief financial officer, who also leads the company’s acquisition efforts. “Commerce12 will continue to pursue partnership opportunities with talented founders like Phillip, who have accelerated customers’ e-commerce and digital initiatives and fundamentally transformed the way customers and their customers operate and interact.”

About trade12
Founded in 2016, Commerce12 is an end-to-end e-commerce agency, providing retail and wholesale expertise and innovative e-commerce solutions that are changing modern businesses. Commerce12’s team of experts conceptualize websites, powerful direct response tactics, and resourceful marketing methods, using proven strategies to reach audiences, drive conversions, and increase profitability.

SOURCE Commerce12, LLC

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