Clothing store emails job seeker calling her “not so cute”
A Michigan company apologized after a viral video showed an email from the vice president of operations calling a job seeker “not so cute.”
Gracie Lorincz, 21, shared the video on her TikTok account after applying for a brand ambassador position at the Ava Lane store in Auburn Hills, Michigan. The video showed an email sent to him by Chuck DeGrendel, vice president of operations and husband of the owner, which targeted only his wife Laura Langen DeGrendel.
“This girl is just graduated from college (Hope College) and not so cute,” he wrote. “She applied for the role of sales model. Are you sure you want me to interview her?
“:)))) I feel amazing,” Lorincz captioned the video, adding: “Their motto is beauty through trust, and this is an email the vice president accidentally got to me sent. Enjoy it. ” In just over a day, the video gained over a million views.
On Thursday morning, the DeGrendels apologized to Facebook on a Facebook Live and begged people to stop posting on social media about the situation.
At the start of Facebook Live, Chuck DeGrendel in tears explained that the company normally has a human resources employee handling job applications, but due to their absence for the week, that was left to him.
The email, according to Chuck DeGrendel, was meant to be seen only by Laura, but he accidentally sent it to Lorincz as well.
“I didn’t think she was so cute,” he said. “So I wasn’t sure if I wanted to do an interview. I don’t know why I said this, but I did, and I’m so sorry to say it because it was unprofessional at all. and really not in line with our core values here, or my core values in general. “
He added that his wife called him while he was driving and informed him that they had received an email from customer service regarding the video.
“I can only imagine how horrible she would feel,” he said. “I’m really, really sorry I said that. It was wrong to say it on so many levels, I don’t know why I said it, but I did and it’s 100% my fault.”
Chuck DeGrendel said he also sent a personal apology to Lorincz and said he deserved the video’s “love at first sight”.
As reported by Detroit Free Press, Chuck DeGrendel will no longer be involved in the model recruiting process, according to a Facebook post he shared: “In light of recent events and after deep personal reflection, I have decided to withdraw from the recruiting process. of models at Ava Lana Boutique and all future hires for such positions at Ava Lane Boutique will be handled by our Human Resources representative. I apologize again for what I said and to anyone I have offended. “
Laura Langen Degrendel then joined Facebook Live and condemned those who sent them and their children offensive messages on social media. “Our phone numbers are there, our address is there, our children have been threatened,” she said.
“I’m pretty sure the girl, to whom Chuck apologized, didn’t mean, when she asked her followers to contact us, to threaten our family. I’m sure that wasn’t her intention, but that’s what happened, “she added.
Since the video went viral, the company has been inundated with negative online reviews, many of which called the store “not so cute.” The company currently does not have a Yelp page and all Google Reviews left by viewers have been removed.
Lorincz’s mother, Heather Lorincz, however told the Detroit Free Press that her daughter did not encourage users to contact Ava Lane Boutique, saying: “[she was] not trying to harm this business and made no threats and also did not include a call to action. She just posted the email and her feelings. “
In a comment left on the viral video, Lorincz urged users not to contact them, writing: “Hello! This has garnered a lot more attention. [than] I had never imagined. Thank you very much for your support, but please leave this family out of this. “
News week contacted Chuck DeGrendel, Ava Lane Boutique and Gracie Lorincz for comment.