Chufy Spring 2022 ready-to-wear collection


Sofia Sanchez de Betak has spent as much time as possible in Mallorca. Its island energy has rubbed off on its new collection, which is officially inspired by another famous island, Jamaica. Sanchez de Betak and her husband are avid travelers; when she founded Chufy, she was built on the idea of ​​vacation memorabilia and vacation clothing cut from city-friendly fabrics. But a year and a half of the pandemic has blurred the once firm distinctions between these categories. Dress codes have relaxed across the board and women have become accustomed to feeling comfortable everywhere.

This can lead to some similarity in stores and ecommerce sites. The defining characteristic of Chufy is its colorful prints. This season, seaside patterns decorate off-the-shoulder summer dresses, smocked camisoles and paperbag waist shorts, as well as button-down shirts, wrap skirts and quilted cardigans. New is a growing selection of knits, which blend easily with woven fabrics. In these photos, Sanchez de Betak designed a space-dyed cardigan sweater with a bikini bottom. The backstory: In preparation for opening an IRL store in New York, she is expanding her island mindset for cooler climates and a year-round wardrobe.

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