China’s National Silk Museum reopens with exhibition of fashion silhouettes at Hangzhou Tower

Titled Fashion Silhouettes, the show is the first offering from the Fashion Museum of the National Silk Museum of China, a long-term art exhibition space in Hangzhou Tower. The exhibit features 18th- to 20th-century costumes with selections from the Silk Museum’s Western collection, such as an 18th-century corset and dresses from Neoclassicism and Romanticism. In the middle of the 19th century, the “independent designer” began as a profession. The exhibition features works by famous designers such as Jeanne Lavin, Pierre-Balmainand Yves Saint Laurentaccompanied by exquisite shoes, hats and handbags, showing the thriving design scene of the 20th century.

“The Fashion Museum of the National Silk Museum of China is the result of a collaboration between cultural institutions in Zhejiang and the business sector in Hangzhou. It is also the first time that a national museum is present in a commercial space and produces long-term exhibitions there. The collaboration is of great importance and I am sure it will have a profound impact on issues such as how we provide public services in the field of culture and preserve cultural relics to make it thrive again” , said Dr. Feng Zhaodirector of the National Silk Museum of China.

Jin Zheng, deputy general manager of Hangzhou Tower, said that in this cross-border collaboration, art meets business, and history becomes part of the present. “For many years, Hangzhou Tower has remained true to its commitment to providing consumers with an exquisite and quality lifestyle. The National Silk Museum of China is the world’s first silk museum, making it one of the best places in the world to discover and appreciate the art of silk. The partnership begins with the ambition to reinvigorate cultural relics and create a vibrant urban life. We hope we can further integrate fashion and art and promote clothing culture to better serve consumers,” Zheng said.

SOURCE National Silk Museum of China

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