Busting 6 myths about sustainable fashion

While the entire universe desperately hunts down fashion’s perfectly alluring intuition, what are we looking for as humans? Mere ounces of freshly rushed fashion trends that soak or seep into the ground as fast as the rain falls and the earth is forced to bear this heavy burden of our hasty decisions.

All these obstacles coupled with the concept of fast fashion give rise to sustainable fashion that is familiarly planted with fashion brands. “Sustainable fashion is a method to support a change in fashion products and the fashion system towards better ecological integrity and social justice. This fashion trend is a strategy that promotes a change in fashion trends while keeping our ecosystem and environment in mind. It is a method of designing, manufacturing and supplying sustainable outfits with maximum benefits for the ethical clothing company and little impact on the cycle. environmentally friendly,” says Sandesh Ambhore, CEO and Founding Director of Styleyn.

Ambhore busts some myths about sustainable fashion for us:

Myth: Fashion shouldn’t cost the earth.

While it’s important to support ethical brands, sustainable fashion doesn’t just come in the form of new clothes. There are so many ways to consume fashion in a more sustainable way: barter, rent, reuse, second-hand, thrift or simply buy less.

Convening these aspects of sustainable fashion isn’t always hotsy-totsy. Yes, it helps to protect the ecosystem, employees and the earth, but these are indeed myths and misconceptions attached to the niche that could motivate the buyer to fill their basket to the brim rather than waste it on impulse purchases.

Myth: Buying from “eco-efficient” or “sustainable” brands helps save the environment

It’s partly true that buying sustainable labels helps mitigate the drastic effects on the environment, although it doesn’t make much of a difference. As the fashion industry swears by “less is more” when styling, this also applies to shopping. The only way to have a positive influence on the environment is to buy fewer necessary items. Filling your wardrobe with an abundance of ethical fashion outfits may bring little benefit in terms of repairing environmental damage.

Myth: You have to spend a lot to support sustainable fashion brands

Ethically produced fast fashion brands are comparatively cheaper than sustainable brands. However, sustainable brands don’t just put profits first, they advocate transparency and use innovative ways to make clothes that don’t exploit people and the planet in the process. Quality materials and decent wages will naturally result in a more expensive product. Investing in a shirt priced at Rs.400 with high amounts of ecological damage, employee violation, animal cruelty and using it for a period of 2-3 months seems like a nightmare while investing in a shirt costing Rs.1000 with environmental safety, customer and employee satisfaction sounds like an angel in disguise.

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Myth: Sustainable brands can’t provide style

Well, sustainable fashion doesn’t always practice and feature all the fashion trends that are crowding the industry, but that doesn’t mean they aren’t trendy. Fast fashion hinted that people thought they were handing out the “It” clothes of the moment. Rather than producing streamlined fashions, sustainability focuses on timeless classics and one-of-a-kind pieces that suit all shapes and sizes. Classic basics may vary from person to person, but creating a more enduring wardrobe has a lot to do with discovering your own style language. Some might alternate sustainable fashion with slow fashion, which is completely wrong by inspecting the fact that all brands strive to adapt sustainably.

Myth: Sustainable fashion is chic, high-maintenance and a status symbol

As shoppers, we need to stop being parochial and accept that those stereotypical labels that come with sustainable fashion are total myths. The term “sustainable fashion” in itself is obvious that it supports. The fashion industry is evolving and transforming into an enduringly sought-after fashion world that is neither poignant nor pernicious. Ranging from small business brands, designers and stores to corporal and establish professional brands and designers.

Myth: Sustainable fashion doesn’t just mean buying from sustainable brands

The 18-24 age groups are crowned supporters of sustainable fashion, but only 73% of them know exactly what it’s all about. Sustainable fashion is not only limited to buying from sustainable brands, but also broadens its horizons to reuse, recycle, save, second-hand use and upcycling.

We hope we can undo all the myths formed in your heart. As far as you know, it’s a sweet reminder that sustainability is a matter of choices and daily habits. So let’s demystify the thoughts that are holding you back from practicing sustainability and unlock the truths behind them.

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